Tony Blair has just been elected leader of the Labour party. The result, using the one member one vote system, was as follows:Tony Blair 57.0% John Prescott 24.1% Margaret Beckett 18.9%John Prescott has been elected deputy leader:John Prescott 56.5% Margaret Beckett 43.5%
IPC is to include questionnaires within three of its titles with their October issues, to discover readers attitudes to ads. The three titles are Options, Women’s Journal and Marie Claire.The research is intended to update the successful 1991 research. There will be some new questions, however, as the position of the three magazines has moved… Continue reading IPC To Renew Fashion Ad Research
Leaked RAJAR figures, which are due out on August 1, show that BBC’s Radio Five Live achieved an audience share of 2% in its first two months. Despite the heavy profile relaunch, this is no change in audience share from the current survey.
Axel Springer, the largest newspaper group in Germany, has sacked four of the seven board members, including the chairman, Horst Keiser. The announcement was made at the annual meeting of the company. The group publishes Die Welt and Bild. The shake-up coincides with the rapid expansion of electronic media involving new partnerships between Germany’s publishing… Continue reading Shake Up At German Publisher
British Transport Advertising has launched a new planning system for the bus advertising industry.The new system, called Busworks, covers all bus companies and depots in the country, including numbers of buses. Companies not represented by BTA will still appear on the system. Susan Adams of BTA told MediaTel that the main difference between Busworks and… Continue reading New Bus Planning System By Town
Readers Digest is expected to announce a Jan-Jun ABC of around 1.8m; this is an increase of around 10% on last year’s figure. What’s on TV is also expected to have done well, putting on an extra 8% to 1.7m. However, TV Times and Radio Times are expected to show decreases. Sales of the Radio… Continue reading First Jan Jun ABCs
The Sky multichannel package is losing out to fierce competition from other satellite channels and terrestrial channels, Marcus Plantin, director of the ITV Network Centre said yesterday. Dish sales were down and there had been a drop in viewing of Sky television. “Sky has been losing to minority satellite channels”, he said.David Elstein, director of… Continue reading Sky Losing To Other Channels And ITV
The Mirror Group has formed a special team to develop television sponsorship deals, specifically game shows in a bid to equal News International, who announced a package of sponsorship deals last week (Newsline 12-7). The group’s main objective is to develop new show formats. The Sun’s involvement with Go Bingo is the first time a… Continue reading MGN Links With TV Stations For Sponsorship
REVENUEThe combined TV revenue figure for June, based on agency estimates, came in at £155.57m, an increase of 8.8% year on year. The ITV share was £122.9m, up 7.3% on last year; Channel 4 had £32.67m, an increase of 14.6%. The better performance by Channel 4 is reflected in the split; 79:21.With regard to individual… Continue reading Television Round Up – June
Mercury Asset Management, the largest fund management company in the UK, has signed up West Indies batsman Brian Lara, in the largest ever individual cricket sponsorship deal, valued at £500,000. Lara will appear in MAM advertising, and appear at MAM-sponsored charity events, and his clothing will carry MAM advertising.
