The Advertising Standards Authority has published new guidelines on advertisement features, or advertorials. The ASA has ruled that features fall within this category when their content is controlled by advertisers; “Advertisement features and promotions published in exchange for a payment or other reciprocal arrangement where the content is controlled by the advertisers should comply with… Continue reading ASA Guide To Advertorials
Tony Blair has just been elected leader of the Labour party. The result, using the one member one vote system, was as follows:Tony Blair 57.0% John Prescott 24.1% Margaret Beckett 18.9%John Prescott has been elected deputy leader:John Prescott 56.5% Margaret Beckett 43.5%
IPC is to include questionnaires within three of its titles with their October issues, to discover readers attitudes to ads. The three titles are Options, Women’s Journal and Marie Claire.The research is intended to update the successful 1991 research. There will be some new questions, however, as the position of the three magazines has moved… Continue reading IPC To Renew Fashion Ad Research
Leaked RAJAR figures, which are due out on August 1, show that BBC’s Radio Five Live achieved an audience share of 2% in its first two months. Despite the heavy profile relaunch, this is no change in audience share from the current survey.
Axel Springer, the largest newspaper group in Germany, has sacked four of the seven board members, including the chairman, Horst Keiser. The announcement was made at the annual meeting of the company. The group publishes Die Welt and Bild. The shake-up coincides with the rapid expansion of electronic media involving new partnerships between Germany’s publishing… Continue reading Shake Up At German Publisher
British Transport Advertising has launched a new planning system for the bus advertising industry.The new system, called Busworks, covers all bus companies and depots in the country, including numbers of buses. Companies not represented by BTA will still appear on the system. Susan Adams of BTA told MediaTel that the main difference between Busworks and… Continue reading New Bus Planning System By Town
Readers Digest is expected to announce a Jan-Jun ABC of around 1.8m; this is an increase of around 10% on last year’s figure. What’s on TV is also expected to have done well, putting on an extra 8% to 1.7m. However, TV Times and Radio Times are expected to show decreases. Sales of the Radio… Continue reading First Jan Jun ABCs
Emap has said that in view of the judicial review being sought by the Guardian Media Group concerning their offer for Trans World Communicatins, they will delay the posting of the offer document. The review is due on July 27, and Emap will take a full part in it. The company will then post its… Continue reading Emap Delay Offer
Mercury Asset Management, the largest fund management company in the UK, has signed up West Indies batsman Brian Lara, in the largest ever individual cricket sponsorship deal, valued at £500,000. Lara will appear in MAM advertising, and appear at MAM-sponsored charity events, and his clothing will carry MAM advertising.
Michael Portillo has been made the new Employment Secretary, it has just been announced. Gillian Shepherd moves to become Education Secretary, replacing John Patten. The new Tory party chairman is Jeremy Hanley, a junior minister. Peter Brooke is replaced by Stephen Dorrell.FULL DETAILS OF CABINET CHANGES: POSITION OLD NEW Transport MacGregor Mawhinney Lords Leader Wakeham… Continue reading Cabinet Reshuffle Details
