More Industry News articles

Media Week’s editor, Phoebe Corke, is to leave the magazine. A replacement has yet to be announced.

The Manchester Evening News is to close its weekly colour magazine next month. The magazine, which launched last September, has failed to attract national display advertising.

A study carried out on behalf of Channel 4 and its specialist agency, Wood Lynds, reveals that general awareness levels of programme sponsorship among consumers are increasing.The survey researched attitudes of consumers, clients and agencies. The objectives of the research were to investigate attitudes to sponsorship, awareness levels, advantages and disadvantages and benefits, as well… Continue reading Sponsorship Awareness Increasing – Study

Arcwind, publisher of Windsurf magazine, is to launch a new magazine in October covering the sport of snowboarding. Snowboard will appear five times a year and will carry equipment reviews, fashion features and resort reports. The new title will launch with a print run of 40,000 and a cover price of £2.50.Snowboard’s ad manager is… Continue reading Snowboard Launch

How to increase the sales effectiveness of your advertising campaign without increasing your budget and by only marginally increasing your TVRs was the theme of the MRG evening held on 20 July. Speaking were Callahan Oherlihy and Paul Baker of OHAL, with a seminar entitled “How to Optimise the Brand TV Budget.”Paul began by describing… Continue reading How To Optimise The Brand TV Budget – MRG Evening

The Granada Group yesterday announced the loss of between 150 and 200 jobs, as part of a plan to integrate the non-programme making activities of the two companies.Joint operations to provide finance, transmission, press and publicity services across the companies will be created. There will also be a single broadcasting unit to implement broadcasting strategy… Continue reading Granada Group Announce Job Losses

The Broadcasting Standards Council has published its annual report. Complaints about bad language and violence on television and radio are running at a record level.There was a 60% increase in complaints about swearing and blasphemy, and a 25% rise in concerns about violence, particularly real-life crime reconstruction programmes. The number of complaints actually upheld in… Continue reading Complaints Over Swearing And Violence

Emap has said that in view of the judicial review being sought by the Guardian Media Group concerning their offer for Trans World Communicatins, they will delay the posting of the offer document. The review is due on July 27, and Emap will take a full part in it. The company will then post its… Continue reading Emap Delay Offer

BARB are to issue Establishment Survey reports annually from September this year. The last published report was for June 1993. The September 1994 issue will apply for the year from 1st January 1995 and will contain an update of population universes.BARB: 081 741 9110

The Advertising Standards Authority has published new guidelines on advertisement features, or advertorials. The ASA has ruled that features fall within this category when their content is controlled by advertisers; “Advertisement features and promotions published in exchange for a payment or other reciprocal arrangement where the content is controlled by the advertisers should comply with… Continue reading ASA Guide To Advertorials