National Magazines is to launch a quarterly health and beauty title in October, competing directly with Marie Claire’s recently launched Marie Claire Health and Beauty.The magazine will use the Cosmopolitan brand name, but will not be just an expansion of the health and beauty coverage already in the magazine. It will cover news, investigative features… Continue reading Cosmo Health And Beauty Launch
The Radio Advertising Bureau has announced details of the Commercial Radio Convention, to be held in Dublin on October 27-30. The Commercial Radio Convention, which is expected to attract over 500 delegates, incorporates the AIRC Programme Controllers’ Conference, The Sponsorship and Promotions Managers’ Conference and the RAB’s Advertiser Seminar.There will be separate focused events for… Continue reading Commercial Radio Conference
Today the Independent launches its tabloid London section, Independent London. The section is very thin, with only sixteen pages; there are two pages of ads, one display, for Mercury, and one of classifieds.The first five pages carry London news, with articles on school places, a battered women’s sanctuary, and 24-hours in Piccadilly. There follows arts… Continue reading Independent London – Review
At the Magazines 94 Conference last week, research into the quantitative contribution of magazines in a variety of campaigns, especially TV, was released. Called Hearts and Minds Advertising, it uses case studies to show that a campaign on TV can be greatly improved by the use of magazine advertising.The study also shows that more money… Continue reading Magazines Work With TV – PPA Research
The government will not now give the ITC its decision on possibilities for the Channel 5 frequencies in time for the ITC meeting on Monday 16 May. Peter Brooke had told the ITC that he had hoped to have a verdict in time for the meeting; the decision is expected within the next few weeks,… Continue reading Channel 5 Delay
Ian Locks, Chief executive of the PPA, told delegates in the opening speech of the Magazines 94 conference that they have to find a way to co-exist profitably with the new multimedia, or end up “dinosaurs” of the media world.First to speak was John Mellon, chief executive of Reed Publishing Europe, who began by highlighting… Continue reading Multimedia Is Already Here, Publishers Told
The BBC has today announced an alliance with Pearson plc. The two companies will aim to aid each other in the development of satellite-delivered television services in markets around the world.The first move will be two new BBC European television channels; one for entertainment which will be funded by subscription. The other will be a… Continue reading BBC Enters Global Media Market
Banks are soon to offer the possibility of advertising on their cash dispenser screens, according to a report in today’s FT. Two high street banks are planning to test the scheme later this year for a three month trial.Ads on the screens will be accompanied by money-off coupons to be dispensed with the cash. Advertisers… Continue reading Cash Dispenser Advertising
Morgan-Grampian has launched two new business titles. Essence is a quarterly magazine for community pharmacists. Editorially it will cover news, features on herbal remedies, osteopathy, vitamins and minerals. The title will have an initial print run of 12,500, and will be circulated free to the readership of Chemist and Druggist, as well as to other… Continue reading New Business Titles – Morgan Grampian
The European Association of Advertising Agencies has published a guide aimed at agencies and clients throughout Europe. It tackles the issues of agency remuneration and how to deal with account conflict.Called “Client/Agency Partnerships in the New Europe: a fresh look at how to reach the right agreements on remuneration and exclusivity”. The guide covers the… Continue reading EAAA Publishes Guide On Agency/Client Relationships
