More Industry News articles

Rupert Murdoch is planning to launch on-line consumer services later in the year. National newspapers; The Times, Sunday Times and Today would be on-line as well as other information and services…

The IPA has relaunched its Media Appraisals Committee as the Media Research Quality Committee, “to reflect the changing trading conditions of the 1990s.”In the future, an IPA Seal of Approval will be awarded to surveys that meet the IPA’s minimum technical standards; the IPA hopes to establish an easily identifiable quality benchmark for media planners… Continue reading IPA Revamps Media Appraisals Committee

The Department of Trade and Industry has issued a consultation document on whether copyright protection should be extended to programme formats. A programme format comprises “the common unifying features” of a game show or comedy.Back in 1989 it was decided that the unifying features of Opportunity Knocks, which had been copied by the New Zealand… Continue reading Copyright May Be Extended To Programme Formats

QualitiesThe Times is still continuing to build its circulation and in April took a 20% market share among the quality dailies, up from 18% in January and 15% last August, prior to the introduction of its price cut. The newspaper’s April ABC of 478,419 was up by 1.6% on March and its 6-monthly figure for… Continue reading National Press Round-Up – April

The Department of Trade and Industry has been examining how the government should deal with the issue of supermarket lookalike products. It has been asking brand manufacturers if they believe protection for brand names against lookalikes should be included as an amendment to the trademarks bill or whether new legislation on fair trading would be… Continue reading Guidelines For Brand Lookalikes

According to the latest GfK Satellite Monitor, for March 1994, satellite dish ownership as at 26 March was 2.565 million dishes, which is an increase of 41,000 dishes on the previous month. However, the age profile of those acquiring dishes is getting older, whereas the age profile of those deinstalling satellite equipment is strongly biased… Continue reading Satellite Owners Getting Older

The government has announced new restrictions on tobacco advertising at the same time as opposing a Labour bill to ban all forms of tobacco advertising. The new restrictions are part of a 5-year voluntary agreement between the government and tobacco manufacturers and mainly involve outdoor advertising.The restrictions include a 40% reduction in poster advertising expenditure,… Continue reading Restrictions On Tobacco Ads

The Kenco Coffee Company is to sponsor the Classic FM Summer Music Festival, for the second year running. There will be up to 100 concerts in venues throughout the UK. The sponsorship package includes on-air credits.

Midland Bank, in its first ever TV sponsorship, is to sponsor Moving Story, the new ITV peak-time comedy drama about life in a removal firm. Moving Story is a six-part series, starting on Thursday 26 May.ITV points out that viewers respond well to TV sponsorship where there is a strong link between sponsor and programme.Andy… Continue reading Midland Bank Sponsors ITV Comedy

Latest figures from the Cable Television Association predict that cable networks will cover 75% of the country’s population within ten years. The CTA also estimate that a total of £10 billion will be spent in building the cable system for Britain by the end of the decade, including £1.2 billion in 1994 alone.UK CABLE -… Continue reading £10 Bn To Be Spent On Cable