Media Sales & Marketing has brought together 16 independent local radio stations within the Central Television region, thus allowing advertisers to buy radio airtime by TV area. The Central group of stations cover 95% of the region, and offer an average monthly audience of 45% of the total population in the area.Paul Davies, Sales Director… Continue reading MS&M Sells Central ITV Area
The FT is tonight launching FT Business News Service, a news service aimed at ILR stations. The business news service, a joint venture between ABC, Unique and the FT will combine the radio knowledge of ABC, the city and business news desk of the FT, with the marketing side handled by Unique.The new venture will… Continue reading FT Launches Radio News Service With ABC/Unique
Allied Radio has today announced interim results. Pre tax losses were £0.36m, compared to £0.90m last time. The chairman said that the company had invested in two new licences; Country 1035 in London and Fortune in Manchester, as well as an application for a London FM licence, in easy listening format, Easy FM.
The Advertising Association has published a guide to the European Commission Questionnaires on the Green Paper on Commercial Communications. The Green Paper will provide the basis for an agreed policy on all forms of marketing communications. Questionnaires are being sent to all major advertisers, agencies, regulators and consumer organisations.The Advertising Association is co-ordinating distribution of… Continue reading AA Guide To European Commission Questionnaires
The closing time for the bidders for the three FM and AM London ILR licences is 2pm today. So far this morning the Radio Authority has received only 10 applications, although they are expecting the majority between 12 and 1pm today. In total around 50 groups are expected to apply.Richard Branson’s Virgin is among the… Continue reading London Radio Licences – Applications In By Today
WPP, the advertising group which owns JWT, O&M and Millward Brown revealed at its annual meeting that world wide revenues in constant currencies were up 3% in the first five months of 1994.Stronger than average performances were seen in Britain, Asia Pacific and Latin America; however the United States and Canada were below average.Advertising revenues… Continue reading WPP Reports Rise In Venues
Sky TV has approached Aintree for talks to cover the Grand National, as the BBC’s contracts expires next year. Sky is also expected to show interest in Royal Ascot, whose contract with the BBC also runs out next year. The BBC last week lost the rights to cover the Cheltenham Festival when Channel 4 bought… Continue reading BBC Racing Under Threat
The Alban Group, which includes poster specialists Concord, Outdoor Connection and Outdoor Focus, has decided to trade only with contractors that subscribe to the OSCAR research system, in a move designed to promote improved and uniform standards across the Outdoor Industry. From 1 January 1995, the Alban companies will trade only with contractors that have… Continue reading Alban Supports Oscar
Peter Davis has resigned as co-chairman of Reed Elsevier, Europe’s biggest publisher, after differences with colleagues. He left because he felt the new-look executive committee “did not enable him to play an effective role”. Ian Irvine, his deputy, will replace him. Peter Davis joined Reed in 1986 and was instrumental in its merger with Dutch… Continue reading Reed Chairman Leaves
The Independent has asked the Office of Fair Trading to intervene in the latest round of newspaper price cutting, as political pressure also mounts. Peter Bottomley MP, vice chairman of the Conservative back-bench Media Committee, together with Robin Cook, Shadow Industry Secretary, and Matthew Taylor, Liberal Democrats’ chairman of campaigns, have all called for the… Continue reading Appeals To OFT Over Newspaper Prices
