The winner of the consortium chosen to run the £4 billion a year national lottery will be announced on Wednesday 25 May at 10 am. Favourites are Camelot, the Cadbury Schweppes consortium, and Lotco, Rank Organisation’s in-house bid.
Procter & Gamble UK Head of Media, Bernard Balderston, has vehemently denied today’s story in Campaign, which states that P&G is to cut conventional TV advertising in favour of advertiser supplied programming. Bernard’s reaction was, “That is the most unbelievable story I have ever heard”, suggesting that the source of the story, the chairman’s speech… Continue reading P&G Deny Abandoning Television Advertising
Newspaper and Magazine publishers yesterday launched a new code of practice governing standards of cross-media promotion.The Cross Media Promotion Code has been drawn up by the Newspaper Society, the Newspaper Publishers’ Association, the PPA, the Scottish Daily Newspaper Society and the Scottish Newspaper Publishers’ Association. The publication of a joint code of practice comes three… Continue reading Publishers Launch Cross Media Code
The BBC is to undergo a programme strategy review, to examine whether it is adequately serving its audiences. Programme makers have been told that the BBC should shed its exclusivity image, and regain a reputation for popular drama to attract both a less exclusive and a younger audience. Alan Yentob told Ariel, the BBC staff… Continue reading BBC To Attract More Popular Audiences
The IPA has published its Trends in Viewing Report for the first quarter of 1994; the report highlights the decline in the overall amount of television viewed. The share of live viewing achieved by the terrestrial commercial channels shows a slight rise on the previous quarter, but a drop when compared with the same quarter… Continue reading BBC And Satellite Show Improvements
Conde Nast is to add a cross-title personal finance section to the London and south editions of GQ, Vogue, Tatler and House and Garden from October. It will comprise 32 pages, 10 of which will be editorial.Conde Nast claims that the four titles have a circulation of 223,000 in the south. Last year a property… Continue reading Conde Nast Extends To Personal Finance
Capital Radio has released results for the six months ending March 1994; pre-tax profits were up 170% from £4.6m to £12.5m. This was helped by the sale of three stations, Radio Trent, Mercia Sound and Leicester Sound to GWR for over £4 million.The chairman said the company is enjoying a strong market, as the recovery… Continue reading Ad Revenue Up For Capital Radio
The combined TV Revenue share for April, based on agency estimates, came in at £157.89m, an increase of 5.6% on last year’s April figure. The ITV share was £125.55m, with Channel 4 at £32.33m. ITV’s figure is up 2.1% on last year’s figure; Channel 4’s figure is up 22.1% on last year’s figure. This is… Continue reading Television Revenue – April
The BBC is seeking commercial partners to join in a pan-media enterprise, French Challenge. French Challenge is a season of broadcasting on BBC1 and 2 as well as BBC national and local radio stations, due to start in September.On offer to commercial supporters is the chance to sponsor a range of promotional, off-air activities, such… Continue reading BBC Seeks Marketing Partners
Bernard Steel, group marketing manager of the European has left, just two months after the departure of sales director Jeremy Reed for The Independent. Bernard is leaving to join Reed Business Publishing’s monthly title International Management. Don Thomson, former managing director of The Radio Sales Company, has been appointed sales director of Heart FM, which… Continue reading Appointments/Sponsorship
