Media Sales & Marketing has brought together 16 independent local radio stations within the Central Television region, thus allowing advertisers to buy radio airtime by TV area. The Central group of stations cover 95% of the region, and offer an average monthly audience of 45% of the total population in the area.Paul Davies, Sales Director… Continue reading MS&M Sells Central ITV Area
The FT is tonight launching FT Business News Service, a news service aimed at ILR stations. The business news service, a joint venture between ABC, Unique and the FT will combine the radio knowledge of ABC, the city and business news desk of the FT, with the marketing side handled by Unique.The new venture will… Continue reading FT Launches Radio News Service With ABC/Unique
Allied Radio has today announced interim results. Pre tax losses were £0.36m, compared to £0.90m last time. The chairman said that the company had invested in two new licences; Country 1035 in London and Fortune in Manchester, as well as an application for a London FM licence, in easy listening format, Easy FM.
The Advertising Association has published a guide to the European Commission Questionnaires on the Green Paper on Commercial Communications. The Green Paper will provide the basis for an agreed policy on all forms of marketing communications. Questionnaires are being sent to all major advertisers, agencies, regulators and consumer organisations.The Advertising Association is co-ordinating distribution of… Continue reading AA Guide To European Commission Questionnaires
The Independent has asked the Office of Fair Trading to intervene in the latest round of newspaper price cutting, as political pressure also mounts. Peter Bottomley MP, vice chairman of the Conservative back-bench Media Committee, together with Robin Cook, Shadow Industry Secretary, and Matthew Taylor, Liberal Democrats’ chairman of campaigns, have all called for the… Continue reading Appeals To OFT Over Newspaper Prices
WPP, the advertising group which includes JWT and O&M is not now to carry out the planned stock market flotation of Millward Brown, Research International and MRB Groups. The flotation was to take place by the end of this month, but advisers have warned against the listing either in the United States or Britain, due… Continue reading WPP Flotation Called Off
Overnight figures for Friday nights’ Ireland v Mexico match showed an average TVR of 27.4 for male audiences, and 24 for ABC1 Men.ITV, 17:30 – 19:29 Ireland v Mexico Ave. TVRs for live audiences Indiv 19 Homes 30.7 Adlts 20.7 ABC1 Adts 18.6 Adts 16-34 18.6 Men 27.4 ABC1 Men 24 Women 14.6 Housewives 17.3… Continue reading Irish Viewing Figures
Lord Hollick, managing director of MAI, the broadcasting and financial services group which owns Meridian, has called for the creation of a new watchdog to be responsible for ITV, BBC and other broadcasters. He said the new watchdog should be responsible for standards, complaints and finances.CROSS MEDIA OWNERSHIP DELAYIt is feared that the cross media… Continue reading Calls For New Media Watchdog
Sky TV has approached Aintree for talks to cover the Grand National, as the BBC’s contracts expires next year. Sky is also expected to show interest in Royal Ascot, whose contract with the BBC also runs out next year. The BBC last week lost the rights to cover the Cheltenham Festival when Channel 4 bought… Continue reading BBC Racing Under Threat
The Alban Group, which includes poster specialists Concord, Outdoor Connection and Outdoor Focus, has decided to trade only with contractors that subscribe to the OSCAR research system, in a move designed to promote improved and uniform standards across the Outdoor Industry. From 1 January 1995, the Alban companies will trade only with contractors that have… Continue reading Alban Supports Oscar
