Carat UK has published its 1994 Spring edition of the European Carat Media Forecast. The European media market is predicted to increase by 4.2% in current terms, which after inflation has been taken into account is a real growth rate of 1.7% Further growth is expected for 1995: 4.8% at current prices which represents real… Continue reading European Media Market Will Increase By 4.2% In 1994
The Independent is to launch a daily London section from Tuesday May 10. Called Independent London, the Monday to Friday supplement will be a 16-page tabloid, of which three pages will be advertising, with additional classified. Editorially, the first 5 pages will cover London news, then there will be comment and letters, followed by arts… Continue reading Independent London Section On May 10
MTV has announced that it has ended its agreement with Star TV in Asia, and is to launch a separate wholly owned MTV channel for the Asian marketplace by the end of the year.UAP APPOINTS BURDETT FOR AD SALESUnited Artists Programming has appointed Richard Burdett as its new Vice President of Advertising Sales. Burdett was… Continue reading MTV To Launch Own Channel In Asia
The average weekly cinema admissions figure for March came in at 2.68m, up by a massive 73% on March 1993. The current trend of increasing cinema admissions shows no sign of declining, with the average weekly figure for the first quarter of 1994 up by 23% year-on-year.The dramatic year-on-year increase in March can be attributed… Continue reading March Cinema Admissions
HHL has suspended publication of its monthly food magazine Taste, with the May issue being the last. The suspension has been blamed on the title’s poor advertising revenue. HHL, which bought Taste last March, is currently reviewing future possibilities for the magazine.
National Magazines has linked up with the Sunday Mirror to produce two special pull-out supplements of House Beautiful. The first, a 16-page supplement, will appear in this Sunday’s newspaper, followed by an 8-page supplement on May 15.
Newspaper and magazine publishers have circulated a statement to MPs urging them to reject a bill that would ban all forms of tobacco advertising. The statement warns that such a ban would “amount to censorship and set a dangerous precedent.” The statement was signed by the Newspaper Publishers Association, the Newspaper Society and the Periodical… Continue reading Publishers Attack Tobacco Ban
Food manufacturer HJ Heinz is to stop using TV advertising this year in favour of direct marketing. The company’s chairman and chief executive Tony O’Reilly believes that mass marketing is giving way to more targeted selling techniques. Heinz has built a database of 5.6m homes which it plans to use to send out discount vouchers.… Continue reading Heinz To Swap TV For Direct Marketing
A generic business press campaign, aimed at raising the profile of the medium, is to be launched at the PPA Magazines’94 conference today. It is the first campaign for the business press for almost ten years and follows the one launched for the consumer press at last year’s conference.The campaign, which has a ratecard value… Continue reading PPA Launches Generic Business Press Campaign
London News Radio is to buy LBC, after reaching an agreement with LBC’s administrators Arthur Anderson. The company’s assets and business will be transferred to London News radio on condition of approval by the Radio Authority. LBC will continue to broadcast in its current format until its licence expires in October, when the London Broadcast… Continue reading London News Radio To Buy LBC
