The ITC today publishes the revised version of its code of programme sponsorship, which will have effect from 1 January 1994.The two significant changes to the code are:* Integrated credits:The ITC will allow sponsor’s credits to be fully integrated into programme titles. This means a sponsor’s reference can be included at the end of the… Continue reading ITC Publishes New Sponsorship Code
Phil Martin is leaving Griffin Bacal. He has been replaced by Bob Wootton, former media director at Horner Collis & Kirvan.There is speculation that the appointment of Bob Wootton suggests an effort by the agency to establish a more mainstream media base, as it widens its client base, which at the moment is weighted towards… Continue reading New Media Director At Griffin Bacal
Carat has published its autumn 1993 edition of its bi-annual Media Forecast in which it forecasts that the European display advertising market will reach US$54 billion in 1994, which represents a year on year growth rate of 4.6% in current terms. Estimates for the 1993 advertising market has been revised downwards, to show an overall… Continue reading European Display Advertising Forecast
Carat has published its autumn 1993 edition of its bi-annual Media Forecast in which it forecasts that the European display advertising market will reach US$54 billion in 1994, which represents a year on year growth rate of 4.6% in current terms. Estimates for the 1993 advertising market has been revised downwards, to show an overall… Continue reading European Display Advertising Forecast
Shares in Saatchi & Saatchi fell by 23p to 157p yesterday following a profits warning.The warning comes after the group has lost two large accounts in the US, Chrysler and Helene Curtis.The 1993 results are due in March; estimated pre-tax profits are now put at £19m, instead of the £25m or so predicted.
More O’Ferrall has hired five executives to join a 50% expansion of the London sales team.Lee Donaldson-Shortt joins from Sky Television; Karen Read joins from Granada television. Three agency sales executives reinforce the sales team; John Scorah, from BBJ Media, Ray Lewis from Mirror Group Newspapers and Chris Hewson joins from Portland Outdoor.There will be… Continue reading More O’Ferrall Expands Sales Team
The Media Research Shop has taken on the sales and promotion of the Banner Computer Readership Survey to agencies and media independents.The Banner Survey measures readership of over 50 computer and national publications amongst IT decision makers.The survey is available for computer analysis or hard copy reports:Hard copy reports: £500On-line access: £1500Contact: Mark Whelan, The… Continue reading The Media Research Shop Takes On Banner
Channel 4 has released details of its Winter 1994 Schedule; “Channel 4 enters 1994 with a schedule that is both edgy and distinctive, maintaining the diversity that has made the Channel’s first year of commercial independence so successful” commented John Willis, director of programmmes.Chris Evans, popular star of The Big Breakfast is to have his… Continue reading Channel 4 Winter Schedule
The Commercial Radio Awards ’93 were held last night at the Grosvenor House Hotel. These annual awards are to recognise excellence in radio advertising creativity.The overall Gold award went to Abbott Mead Vickers BBDO for their commercial for the RSPCA. AMV headed the overall league table of winners, with seven awards, including two for its… Continue reading COMMERCIAL RADIO AWARDS ’93
The Commercial Radio Awards ’93 were held last night at the Grosvenor House Hotel. These annual awards are to recognise excellence in radio advertising creativity.The overall Gold award went to Abbott Mead Vickers BBDO for their commercial for the RSPCA. AMV headed the overall league table of winners, with seven awards, including two for its… Continue reading COMMERCIAL RADIO AWARDS ’93
