Granada TV have initiated several changes to its daytime schedule, in an attempt to counter falling impacts amongst housewives – including pulling airtime forward and rescheduling programmes.The fall in impacts is the result of a reclassification of housewives in the north west by the latest Establishment Survey which has noted a decrease in number of… Continue reading Granada Move Daytime Ads
ITV will today announce the results of its survey into clutter. Some details of this research have already been leaked – Sue Read at the MRG Conference last week gave some details.ITV CLUTTER RESEARCH – DETAILSITV has today released research into “clutter”, the messages between programmes and commercials.This took the form of two studies; Switching… Continue reading ITV CLUTTER RESEARCH
The Henley Centre has published a report highlighting the decline in local titles if VAT was to be imposed at the budget.The latest study, commissioned by the Newspaper Society, says that “local communities would see a gradual decline in the quality of local titles”.The Henley report refers to the Price Waterhouse investigation into the effect… Continue reading Further VAT Warnings
The Henley Centre has published a report highlighting the decline in local titles if VAT was to be imposed at the budget.The latest study, commissioned by the Newspaper Society, says that “local communities would see a gradual decline in the quality of local titles”.The Henley report refers to the Price Waterhouse investigation into the effect… Continue reading Further VAT Warnings
James Gordon, managing director of the Radio Clyde Group, will be the next chairman of AIRC, succeeding Stewart Francis at the AIRC AGM next January. Elections for the other seats on the AIRC Board are currently taking place and results will be announced at the end of November. Garry Johnson, head of local sales at… Continue reading Radio Appointments
Sky Television is again attempting to block the use of unauthorised decoder cards, following the news in October that they were to take legal action against the pirates. (Newsline 22/10)Sky has altered the stream of data from its satellite system to its subscribers, to try and prevent pirate cards from working. However, Satellite Decoding Systems,… Continue reading Sky TV Attacks Pirates Again
The Retail Price Index for October 1993 has been announced this morning at 149.9, taking 1985 as the base rate. This is a decrease of 0.1% on September 1993, and an increase of 1.4% on October 1992.
Sue Read, Marketing & Research Director at Granada TV presented research into programming and promotions. Nearly twice as many viewers make viewing decisions based on reading about programmes,44%, to trailers, 23%. Of those who were influenced by trailers,64% made a special effort to watch.Recall of advertisements and programme sponsorship were very similar in breaks with… Continue reading MRG CONFERENCE – SHARPENING THE WEAPONS – DAY 2/Sess 2
Sue Read, Marketing & Research Director at Granada TV presented research into programming and promotions. Nearly twice as many viewers make viewing decisions based on reading about programmes,44%, to trailers, 23%. Of those who were influenced by trailers,64% made a special effort to watch.Recall of advertisements and programme sponsorship were very similar in breaks with… Continue reading MRG CONFERENCE – SHARPENING THE WEAPONS – DAY 2/Sess 2
The Retail Price Index for October 1993 has been announced this morning at 149.9, taking 1985 as the base rate. This is a decrease of 0.1% on September 1993, and an increase of 1.4% on October 1992.
