MTV today signed an agreement with Nova TV, the Czech Republic’s first privately owned commercial TV channel, to provide three hours of MTV programming per week – the programmes involved will be edited versions of MTV’s Hit List UK, Greatest Hits and Rock Block. The programming is scheduled for between 3-4pm, three days a week,… Continue reading MTV Signs Agreement With Czech TV
Yesterday there were renewed calls for a ban on tobacco advertising as a report on the first 16 months of the Health of the Nation strategy showed the government has not met some of its key targets.The government’s target on teenage smoking was that it should fall by 33% among 11 to 15 year olds.… Continue reading Renewed Calls For Tobacco Ban
Yesterday there were renewed calls for a ban on tobacco advertising as a report on the first 16 months of the Health of the Nation strategy showed the government has not met some of its key targets.The government’s target on teenage smoking was that it should fall by 33% among 11 to 15 year olds.… Continue reading Renewed Calls For Tobacco Ban
David Mellor told the MRG Conference on Friday that he believed “the renewal of the BBC Charter in 1996 would now be straightforward.” The present changes being made were quite radical, but “the test is whether these reforms would deliver a better product or a demoralised organisation.” Mellor is optimistic. “These reforms have also taken… Continue reading Mellor Confident For BBC Future
Philip Ley, Sega Europe Michael Freter, McCann Erickson Dave Waters,Duckworth Finn Grubb WatersPhilip Ley, European Marketing Director of Sega Europe opened the first afternoon session with an entertaining case history for Sega, which made use of all promotional vehicles, most particularly PR (some real, some spoof) He also explained how Sega has a second board… Continue reading MRG Conference – Day 1 / Session 3 The New Armoury
MTV today signed an agreement with Nova TV, the Czech Republic’s first privately owned commercial TV channel, to provide three hours of MTV programming per week – the programmes involved will be edited versions of MTV’s Hit List UK, Greatest Hits and Rock Block. The programming is scheduled for between 3-4pm, three days a week,… Continue reading MTV Signs Agreement With Czech TV
Speaking at the MRG Conference in Amsterdam on Friday, Michael Grade, Chief Executive of Channel 4 predicted early moves by the BBC in 1994 to regain lost ground, hitting ITV in the vital 7.00pm – 8.30pm peak.“The BBC has good programmes in the wrong places, it can’t allow ratings to slip any further”, said Grade,… Continue reading GRADE PREDICTS BBC FIGHTBACK
QualitiesThe October ABCs show The Times building slightly on the increased sales it achieved in September, as a result of its cover price cut. The newspaper’s monthly figure for October was 444,509, up by 0.4% on the previous month. As a result of 2 very good months The Times’ 6-monthly ABC (388,967) shows an increase… Continue reading National Press Round-Up – October
QualitiesThe October ABCs show The Times building slightly on the increased sales it achieved in September, as a result of its cover price cut. The newspaper’s monthly figure for October was 444,509, up by 0.4% on the previous month. As a result of 2 very good months The Times’ 6-monthly ABC (388,967) shows an increase… Continue reading National Press Round-Up – October
At the ISBA annual conference on client agency issues, both advertisers and agencies called for changes in the way client/agency relationships are handled, urging an end to the system of payment by commission.Keith Holloway, deputy president of ISBA, said that payment should be by fee, not commission, with a complete abolition of commission on production… Continue reading Advertisers And Agencies Demand Changes
