New marketing company, Southgate Management is setting up this week, aiming to be the first to present jockeys as brand spokespeople.Simon Halden, the company’s marketing director believes marketing has uncovered fresh ground by entering the realm of horse racing; “Racing has never had marketing expertise brought to it”, he reasons.Five jockeys, including Lester Piggott, will… Continue reading Jockeys Endorse Brand Sponsorship
Virgin Radio has lost both its Head of Marketing and its Head of Research just two weeks before launch (April 30).Head of Research and Planning, John Crowley, left suddenly last Thursday. A replacement is to be recruited.Mike Barnard, whose marketing role was just to take the station up to launch date, has left ahead of… Continue reading Virgin Departures
National Heritage Secretary, Peter Brooke is to host talks with the ITC and Channel 3 companies over government policy on TV company take-overs by foreign and domestic predators.The talks have been prompted by all-party demands for an extension of the take-over moratorium which runs out at the end of the year.Rebels want the take-over ban… Continue reading Government Rethinks TV Take-Overs
According to new research carried out by The Research Business on behalf of CIA Media, advertisers who only place their advertising within ‘youth oriented’ programmes are ‘making a serious mistake’.The research, carried out amongst 15-19 year olds, suggests that adult programmes such as Drop the Dead Donkey command a higher level of respect, and are… Continue reading Youth Programming Ineffective?
Virgin Radio has lost both its Head of Marketing and its Head of Research just two weeks before launch (April 30).Head of Research and Planning, John Crowley, left suddenly last Thursday. A replacement is to be recruited.Mike Barnard, whose marketing role was just to take the station up to launch date, has left ahead of… Continue reading Virgin Departures
Irish publisher Independent Newspapers has halved its stake in MGN to just over 1%, having recouped an estimated £1m profit from the sale.
Fleetway Editions is set to launch a comic version of the popular Sega games character, Sonic The Hedgehog. Enter: Sonic the Comic, due for release on May 29.With a print run of 400,000, the new fortnightly title will be Britain’s first comic devoted to computer characters, covering the adventures of Sonic the Hedgehog and other… Continue reading Fleetway To Launch Sonic The Hedgehog
Y&R’s review of the new ITV franchise holders (Newsline 7/4) includes comparisons of performance with regard to local news programming – all three promised greater emphasis on this area.In the first six weeks of the new franchise period Meridian appears to have matched the viewing levels of its predecessor, Coast To Coast; Carlton’s London Tonight… Continue reading Regional TV News Review
Irish publisher Independent Newspapers has halved its stake in MGN to just over 1%, having recouped an estimated £1m profit from the sale.
Increased activity from media, motoring and travel advertisers in the first quarter of 1993 pushed up outdoor advertising panel prices significantly, according to the latest Concord Outdoor Rates Forecast.Actual year-on-year price increase for the 1st quarter’93 was 8.9%, 7.6% above predictions made at the beginning of the year. The surprising increase has been attributed to… Continue reading Concord – Second Quarter Rates Forecast
