At this week’s MRG meeting Colleen Ryan and Neil Swan presented a paper entitled ‘Facing The Press – new ways to make press advertising research more effective.’They argued that current methods used for researching press advertising are inadequate and that there is a need to move towards response research, concentrating on an advertisment’s saliency and… Continue reading MRG Meeting – Press Research
The Institute of Practitioners in Advertising (IPA) has published an updated version of its ‘Suggested provisions for use in agency/client agreements’.Commenting on the new edition, IPA director general, Nick Phillips says “Now more than ever it is essential for IPA agencies to have clear written agreements with clients covering all the key issues of agency… Continue reading IPA Publishes Client Agreement Advice
Thames Television has today bowed to a cash bid from the Pearson Group, allowing it to forge ahead with the proposed takeover.Pearson, publisher of The Financial Times, offered the television company a £99m deal which was accepted by its controlling shareholder, Thorn EMI.Confirmation of the takeover means that Thorn will receive 200p a share for… Continue reading Thames Bows To Pearson Bid
Since the beginning of the year a batch of new broadcast sponsorship deals have been finalised.ITV and Diet Coke combined to bring the network the ‘Diet Coke Movie Premiere’, billed as the biggest ever single sponsorship deal. The latest addition to the field comes from BT, which is to sponsor the ten week run of… Continue reading TV Sponsorship Report
Since the beginning of the year a batch of new broadcast sponsorship deals have been finalised.ITV and Diet Coke combined to bring the network the ‘Diet Coke Movie Premiere’, billed as the biggest ever single sponsorship deal. The latest addition to the field comes from BT, which is to sponsor the ten week run of… Continue reading TV Sponsorship Report
A radio station targeting women in London is being proposed by Golden Rose Communications, parent company of Jazz FM. The company is planning to bid for one of the two new London AM licences advertised last month.The proposed station, which has a working name of ‘Viva’, is being masterminded by Golden Rose’s chief executive David… Continue reading Golden Rose To Target Women
The future of Independent Radio Sales now seems more secure, with the announcement that Kiss FM has decided to set up a national sales team based at the sales house. Kiss will use IRS’ sellers and will in return inject cash into the company. The sales team will be headed by Clive Jordan and is… Continue reading Kiss FM Sets Up National Sales Team
Thomson Free Newspapers plans to dispose of another 7 of its Herald & Post titles before the end of the month, with Midland Independent Newspapers (MIN) in the forefront as potential buyers. MIN bought eight free newspapers from the regional company last month and the latest titles will cover Corby, Kettering, Northampton, Stamford, Daventry, Wellingborough,… Continue reading Herald & Post Titles Continue Sale
A radio station targeting women in London is being proposed by Golden Rose Communications, parent company of Jazz FM. The company is planning to bid for one of the two new London AM licences advertised last month.The proposed station, which has a working name of ‘Viva’, is being masterminded by Golden Rose’s chief executive David… Continue reading Golden Rose To Target Women
..Gold Greenlees Trott is understood to be in final talks with The Media Business discussing a takeover deal which would give the two agencies joint billings of around £85m….Media director at Poulter Communications, Mike Rosser, has left the Leeds-based company due to a cost cutting operation within the company…. Simon Andrews has quit his position… Continue reading Agency Snippets..
