LBC has introduced a new advertising initiative called Q Fax which allows listeners to obtain more information on a product or service via a fax machine. Advertisers using the service will give out a fax number at the end of their ads, listeners will then dial the number on their own fax machines to receive… Continue reading LBC Ads Supported By Fax Service
LBC has introduced a new advertising initiative called Q Fax which allows listeners to obtain more information on a product or service via a fax machine. Advertisers using the service will give out a fax number at the end of their ads, listeners will then dial the number on their own fax machines to receive… Continue reading LBC Ads Supported By Fax Service
TV adspend will grow by only 2% per year over the next five years according to new research by the Henley Centre.Key conclusions of the research are: Over 40% of advertisers believe they can cut adspend by over 4% without adversely affecting sales. 30% believe they will be spending more in TV in 1997 than… Continue reading Fall In TV Adspend Predicted
President of Heinz, Tony O’Reilly, is again rumoured to be interested in buying into the British newspaper industry with the first proposed acquistion being Reed Regional Newspapers. O’Reilly made a failed bid for Mirror Group Newspapers at the end of last year and so is now attempting to etch out a new path into UK… Continue reading Irish Tycoon To Buy Into UK Press
President of Heinz, Tony O’Reilly, is again rumoured to be interested in buying into the British newspaper industry with the first proposed acquistion being Reed Regional Newspapers. O’Reilly made a failed bid for Mirror Group Newspapers at the end of last year and so is now attempting to etch out a new path into UK… Continue reading Irish Tycoon To Buy Into UK Press
Comedy and drama feature strongly in BBC’s spring/summer schedule, issued yesterday, with new arrivals such as Every Silver Lining, a comedy starring Frances De La Tour and Andrew Sachs about husband and wife cafe owners, six comic Strip films, a new series of The Full Wax and Have I Got News For You and regulars… Continue reading Yentob Issues BBC Spring Schedule
Comedy and drama feature strongly in BBC’s spring/summer schedule, issued yesterday, with new arrivals such as Every Silver Lining, a comedy starring Frances De La Tour and Andrew Sachs about husband and wife cafe owners, six comic Strip films, a new series of The Full Wax and Have I Got News For You and regulars… Continue reading Yentob Issues BBC Spring Schedule
TV adspend will grow by only 2% per year over the next five years according to new research by the Henley Centre.Key conclusions of the research are: Over 40% of advertisers believe they can cut adspend by over 4% without adversely affecting sales. 30% believe they will be spending more in TV in 1997 than… Continue reading Fall In TV Adspend Predicted
Turner Network Television will launch two new satellite channels in September targeting both children and adults. Cartoon Network and TNT will combine to create a 24 hour entertainment channel. Cartoons will run from 6am to 8pm, followed by 10 hours of ‘classic’ films. Both channels will be free to viewers, funded by distribution sales (cable)… Continue reading New Entertainment Channel On Astra
The market research society is running a seminar on March 29 entitled “The Effectiveness of TV advertising in the next decade” which will include discussions on a number of key issues including forecasting the future of TV advertising, changing the creative approach to commercials, and questioning whether multi-media will be the answer as audience levels… Continue reading MRS Training – TV Effectiveness
