Due to hit the airwaves on Friday, Virgin Radio has just finalised a £2m deal with Nescafe to sponsor its new Saturday morning show, hosted by Big Breakfast star Chris Evans. The deal is one of the largest ever negotiated on UK radio and will last for three years.The Big Red Mug Show is the… Continue reading Virgin Finalises £2m Deal With Nescafe
Virgin Radio is already planning to change its AM frequency for an FM one. At the station’s press launch this morning Richard Branson confirmed he is hoping to change the band as soon as possible, either by swapping with or buying out an existing station. Branson announced he will be approaching the BBC about a… Continue reading Virgin Launch Details
Virgin Radio is already planning to change its AM frequency for an FM one. At the station’s press launch this morning Richard Branson confirmed he is hoping to change the band as soon as possible, either by swapping with or buying out an existing station. Branson announced he will be approaching the BBC about a… Continue reading Virgin Launch Details
Recently appointed director of market strategy at the ITV Network Centre, Dick Emery has issued his first letter to advertisers stressing ITV’s commitment to ensuring the maximum value of commercials.Commenting on recent criticisms of ITV’s self-promotion policies Emery claims that programme promotions build audiences for specific programmes while maintaining ITV’s share of viewing – therefore… Continue reading Emery’s ITV Promotions Statement
New audience figures for Teletext, available on ITV and Channel 4, claim to have attracted the highest weekly and daily audience since the system was first launched in 1978.The weekly audience stands at 13.8m adults, representing an increase of 29% on figures published in December 1991. The daily audience is 8.1m, a 27% increase on… Continue reading Teletext Audience Figures
Not even a year in existence, Classic FM managed to claim the “National Station of the Year” award at the Sony Radio Awards, announced yesterday.Winners at the ceremony included:Best national station – Classic FMLocal station of the year – Fox FMMetropolitan station of year – Clyde 2 B’fast Show (non-contemp) – Classic FM
The Press Standards Board of Finance Limited (PRESSBOF) will next week announce the steps being taken by the newspaper and magazine publishing industry to strengthen press self-regulation.Tel: 041 221 3957
The Press Standards Board of Finance Limited (PRESSBOF) will next week announce the steps being taken by the newspaper and magazine publishing industry to strengthen press self-regulation.Tel: 041 221 3957
The RAJAR results for Quarter 1 1993 have been delayed due to a processing problem at Research Services Limited (RSL). It is unlikely that they will be available before Thursday April 29.Tel: 071 235 0004
New audience figures for Teletext, available on ITV and Channel 4, claim to have attracted the highest weekly and daily audience since the system was first launched in 1978.The weekly audience stands at 13.8m adults, representing an increase of 29% on figures published in December 1991. The daily audience is 8.1m, a 27% increase on… Continue reading Teletext Audience Figures
