Virgin will launch a promotion campaign this weekend which is due to appear in the national press over the next six months. The campaign will take genres of advertising and superimpose the Virgin 1215 message.Commenting on the £1.5m promotion,chief executive David Campbell says, “The objective is not only to support the station over the launch… Continue reading Virgin Spends £1.5m On Promotion
MTV, in conjunction with television research company, RSMB, has conducted a study released today which measures out of home television viewing.A summary of the study’s results is as follows; The measurement of out of home viewing adds 2% to the levels of terrestrial channel viewing but 15% to satellite channels 8.2 million adults watch television… Continue reading Ooh Factor Examined By Mtv
.. Jonathan Shier, former deputy chief executive of Thames Television, is tipped for the position of senior manager at News International…. Publicis media arm, Optimedia, has broken ties with Outdoor Focus, following speculation that it was to take a 20% stake in the company…. Collett Dickenson Pearce is putting its office at 110 Euston Road… Continue reading Industry Snippets
PM OPPOSES STATUTORY CONTROLSpeaking at the Newspaper Society’s AGM lunch yesterday the Prime Minister John Major told regional newspaper publishers that he favoured the concept of press self-regulation as opposed to statutory controls. “We were very encouraged by the Prime Minister’s remarks regarding self-regulation” says the Society’s director Dugal Nisbet-Smith; “He has confirmed the Government’s… Continue reading Your Garden – Brand New Gardening Monthly Magazine
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Bite, the glossy women’s monthly from Ann Summers, hits the newsstands this week with an ambitious print run of 180,000. The 100-page magazine is aimed at 25-34 ABC1 women and has a cover price of £1.95.While most of the editorial centres around the subject of sex it differs from the plethora of women’s erotic magazines… Continue reading Bite Magazine First Issue Report
According to the second research study compiled for the PPA and launched at Magazines ’93, the CTN sector has a very high share of the news business (83%) compared with its share of other core products such as tobacco (50%).The study, entitled ‘The profitability of magazine selling’ reveals that the PR case for magazines is… Continue reading The Profitability Of Magazine Selling
Andrew Pike of the Independent On Sunday has shot down speculation that the paper is planning a revamp in the near future, and denies that it is to ditch its tabloid business section, as suggested in this week’s trade press.Speaking to MediaTel this morning he stressed that the stigma which may previously have been attached… Continue reading IoS Revamp On The Back Burner
* The BBC is considering a third weekly episode of Eastenders, which would compete directly with Friday’s edition of Coronation Street* ITN has called for an audit of BBC World Service Television in its response to the Government’s green paper on the future of the BBC* Zenith is denying rumours that it is deliberately avoiding… Continue reading Television News
Cinema admissions for the first quarter of 1993 were up by 12.4% on the same period last year. The average weekly admissions figure for January to March was 2.1m.The increase was mainly due to high admissions in January and February. In comparison March was a disappointing month with admissions down by 10.1% to 1.55m.
A spokeswoman at BSkyB confirmed to MediaTel this morning that The Family Channel is to launch later this year as part of the satellite company’s mini-pay package.The package already contains Sky One, Sky News, The Children’s Channel, Nickelodeon, Discovery and Bravo. It is believed that BSkyB is in discussion with MTV and UK Gold to… Continue reading Family Channel Launching In Pay Deal
