The latest Spring coverage and frequency analysis on LTA’s TRAC database is now available on MediaTel. Covering underground stations, the data can be used to analyse the effectiveness of different poster sites/sizes against a wide selection of target audiences.The TRAC database is available free of charge to all MediaTel subscribers.
Teletext is to add seven new sections to its ITV and C4 service. The new sections include regional transport directories, education pages and environmental features.
According to a report in this week’s Broadcast, GMTV has been forced to return cash to advertisers, having failed to deliver the promised audience packages. Agencies have reported both cash refunds and campaign extensions free of charge. No one at GMTV was available for comment this morning.
The latest Spring coverage and frequency analysis on LTA’s TRAC database is now available on MediaTel. Covering underground stations, the data can be used to analyse the effectiveness of different poster sites/sizes against a wide selection of target audiences.The TRAC database is available free of charge to all MediaTel subscribers.
Carlton Television is planning to screen a series of new commercial breaks which will be targeted at younger and more upmarket viewers.The breaks have been allocated to the slot after News at Ten and will be launched during the summer on Carlton’s regional programming.In the hope that the ad breaks will attract some of Channel… Continue reading Carlton Plans New Ad Breaks
Europress Publishing, publisher of Game Boy Action, is set to launch a new monthly computer magazine. Mega Action is due for release on May 20.The new A4, 64 page, full colour glossy will cover news, reviews, previews, hints and tips for players of the Sega Megadrive. The magazine will launch with a print run of… Continue reading Mega Action For Europress
Sega is making plans to transmit the company’s video games through US cable operators Telecommunications Inc and Time Warner. Should the deal go ahead Sega games will be available through networks from next year.
Increased audience share and cost savings, estimated at £5m, are the main factors behind GMTV’s April 19th relaunch. The key changes are as follows: Top of The Morning Slot – cut by 10 minutes, and starting later, 9.00am News will come from a separate part of the set, read by new recruit Penny Smith (ex-Sky),… Continue reading GMTV Relaunches Package
According to new research carried out by The Research Business on behalf of CIA Media, advertisers who only place their advertising within ‘youth oriented’ programmes are ‘making a serious mistake’.The research, carried out amongst 15-19 year olds, suggests that adult programmes such as Drop the Dead Donkey command a higher level of respect, and are… Continue reading Youth Programming Ineffective?
New marketing company, Southgate Management is setting up this week, aiming to be the first to present jockeys as brand spokespeople.Simon Halden, the company’s marketing director believes marketing has uncovered fresh ground by entering the realm of horse racing; “Racing has never had marketing expertise brought to it”, he reasons.Five jockeys, including Lester Piggott, will… Continue reading Jockeys Endorse Brand Sponsorship
