Satellite and Video Today has been sold to 21st Century Publishing, which also publishes Satellite TV Europe. Recently formed Nexus Media Communications has bought Grower Publications, the family owned company which publishes The Grower. EMAP is spending an estimated £1.5m on relaunching its biking titles, which include Motor Cycle News (already the recipient of £1m… Continue reading Magazine News
Carlton Television is planning to screen a series of new commercial breaks which will be targeted at younger and more upmarket viewers.The breaks have been allocated to the slot after News at Ten and will be launched during the summer on Carlton’s regional programming.In the hope that the ad breaks will attract some of Channel… Continue reading Carlton Plans New Ad Breaks
Independent Local Radio stations, Radio Tay in Dundee and Mercia Sound in Coventry have both submitted unopposed bids to retain their broadcasting licences for another eight years from January 1 1995.Both services were the sole applicants for the re-advertised FM and AM frequencies in their areas at the April 6 deadline.
Tracy Waring, ex JWT and AGB, has been appointed as research manager in Redwood Publishing’s recently set up in-house research department.Headway Home & Law Publishing has appointed specialist magazine division managing director Ray Lewis as MD of its restructured Consumer, Health & Business Publishing Group, following the resignation of Peter Whelham.
QualitiesThe six-monthly ABC’s for October-March’93 do not show much difference on last month’s figures. Once again the Sundays have fared better than the dailies, with the Independent On Sunday rising by 6.5% year-on-year.The Daily Telegraph, which tops the quality table, has shown a slight decrease of 1.8% to 1,033,573 year-on-year. Despite its mid month relaunch… Continue reading National Press-Round-Up – March
QualitiesThe six-monthly ABC’s for October-March’93 do not show much difference on last month’s figures. Once again the Sundays have fared better than the dailies, with the Independent On Sunday rising by 6.5% year-on-year.The Daily Telegraph, which tops the quality table, has shown a slight decrease of 1.8% to 1,033,573 year-on-year. Despite its mid month relaunch… Continue reading National Press-Round-Up – March
Increased audience share and cost savings, estimated at £5m, are the main factors behind GMTV’s April 19th relaunch. The key changes are as follows: Top of The Morning Slot – cut by 10 minutes, and starting later, 9.00am News will come from a separate part of the set, read by new recruit Penny Smith (ex-Sky),… Continue reading GMTV Relaunches Package
Increased audience share and cost savings, estimated at £5m, are the main factors behind GMTV’s April 19th relaunch. The key changes are as follows: Top of The Morning Slot – cut by 10 minutes, and starting later, 9.00am News will come from a separate part of the set, read by new recruit Penny Smith (ex-Sky),… Continue reading GMTV Relaunches Package
According to new research carried out by The Research Business on behalf of CIA Media, advertisers who only place their advertising within ‘youth oriented’ programmes are ‘making a serious mistake’.The research, carried out amongst 15-19 year olds, suggests that adult programmes such as Drop the Dead Donkey command a higher level of respect, and are… Continue reading Youth Programming Ineffective?
New marketing company, Southgate Management is setting up this week, aiming to be the first to present jockeys as brand spokespeople.Simon Halden, the company’s marketing director believes marketing has uncovered fresh ground by entering the realm of horse racing; “Racing has never had marketing expertise brought to it”, he reasons.Five jockeys, including Lester Piggott, will… Continue reading Jockeys Endorse Brand Sponsorship
