Q2 2017 marks the fifteenth consecutive quarter of growth – but the slowest rate in almost four years as advertisers, responding to rising inflation, reign in activity.
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Net advertising revenue was down 8% in Q2 from £838m to £769m, however this was an improvement on the first quarter’s 9% decline and was offset by a 7% boost in revenues for ITV Studios at £687m.
The company has also announced the relocation of its chief operating officer, Paul Silver, to New York from its London headquarters.
A little over two years since launch, women’s online platform The Pool has decided to test out a new paid-for subscription option for £3 a month.
The prize translates as a million quid’s worth of airtime on Channel 4 where Volvo’s ad campaign, which is focused on non-visible disability, will be broadcast.
For the 12 months to 2 April 2017, GMG posted a profit loss of £44.7 million, compared to the £68.7 million recorded in 2016.
Are we taking a step closer to becoming cyborgs? We’re certainly getting much more intimate with technology after a company in the US announced it will install microchips in its employees.
Mungo Knott, the current marketing and insight director, has been appointed to the newly-created role of director of insight and innovation.
Channel 4 has announced Lyle’s Golden Syrup and Dr. Oetker as the broadcast sponsors of the 2017 Great British Bake Off, set to return to screens this autumn for the first time since being poached from the BBC.
The Evening Standard and Metro enjoyed big boosts to their web traffic in June – up 20.5% and 17.7%, respectively.