WFA president and RBS CMO, David Wheldon, said that it was transparency and brand safety that (by a distance) most concerned the WFA’s members – who make up 91% of the world’s advertising spend.
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The research also reveals that 64% are less inclined to share their location if they feel concerned about their privacy.
The offending ad, which appeared in Glamour magazine earlier this year, was meant to “entice readers to go online and interact with beautiful travel photography, interesting places to visit and new places to stay.”
It was 140. Now it’s 280. That is all.
Data from the Advertising Association shows that investment in the run-up to the festive period has been on a steady upward trajectory for the last seven years.
The feature enables fast, free and secure transactions for people living in the same country.
The US publisher is also reducing the publication frequency of a number of other titles.
Pattison will oversee WPP’s 50 global client teams and help to deliver on the group’s core strategic priority of ‘horizontality’.
Advertising revenue also grew by 49% to $10.3 billion.
The AOP is encouraging the entire media industry to adopt new guidelines covering issues such as viewability, brand safety and ad fraud.