Sky and Virgin prove the UK TV industry can set aside its rivalries to deliver the advanced adtech scale that buyers now demand, writes John Moulding.
Showing 5851-54,411 of 54,411
More Industry News articles
In response to the shift in TV viewing behaviours across different devices and platforms, GroupM has today launched Finecast, a company delivering “digital-like precision and accountability to advertising on television.”
Traditional television and TV advertising is still alive and kicking – even among people that exclusively use subscription video-on-demand services (SVOD), new research from YouGov suggests.
Companies that provide anti-fraud products can now sign-up for an independent audit from ABC and JICWEBS to verify how they reduce the risk of fraudulent ads being served – and will receive a certificate in return.
Douglas McArthur explains why the ad trading system J-ET, which celebrates its eighteenth birthday this week, arrived at exactly the right time for commercial radio.
Future TV Advertising Forum, hosted by Mediatel, has launched a special competition for start-ups who are helping to evolve video and television advertising by making it more automated, data-driven, efficient and effective.
John McGeough, Commercial Operations Director at Global Radio, and Cathy Lowe, Head of Radio at PHD UK, discuss the future of radio trading platform J-ET.
The IPA’s research director, Lynne Robinson, the Guardian’s Commercial Director, Nick Hewat, and the CEO of BARB, Justin Sampson, share their memories of the launch of radio industry’s ad trading platform.
Google has announced a number of steps it is taking to help its partners “build trust in the advertising supply chain” – including a new infrastructure that will automate the refund process for invalid traffic.
Despite a large public outcry last year, The Great British Bake Off has survived its transition from BBC to commercial television Channel 4.Over 8.7 million people tuned in to see that the show hadn’t been ruined by addition of advertising breaks nor having Sandi Toksvig and Noel Fielding present the show instead of Mel and… Continue reading TV viewing round-up: August 2017