According to ongoing research by Enders Analysis, understanding consumer passions should be increasingly important to advertisers and media planners as 90+% of new discretionary spend has come from “identity categories”.
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The average time spent watching online video is growing – and it’s impacting how brands plan campaigns, according to Zenith’s Online Video Forecasts 2018, published today.
Scandals and mainstream press coverage means consumers now have more insight into the ad ecosystem, and more control over how their data is collected and used. Should the wider industry feel nervous?
Newly founded independent media agency Yonder Media has appointed Sabrina Francis as its first group brand lead.
A sad loss for a brilliant and inspiring England this week – but what a boost for TV.
In a note to staff, worldwide CEO John Seifert said he had reviewed “serious” complaints made against Meng, who has been with the WPP firm since 1999.
Sir Martin Sorrell’s new business, S4 Capital, has beaten WPP to buy Media Monks for €300m – fuelling growing hostilities with the firm he founded. Here, industry experts analyse the significance of the deal.
‘Responsive search ads’ combine different creative with machine learning to help deliver more bespoke targeting.
S4 defied legal warmings to secure the dutch-based business, stating the objective behind the merger is to “provide clients with digital services, which are agile, efficient, and of premium creative quality.”
Marketing executive Daisy-May Kent is inspired by the Jo Loves founder – and argues we need more women like her working in the advertising industry.