JCDecaux said the purpose of the system is to grow OOH advertising spend globally by providing automation and programmatic trading for media sellers and buyers.
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Andy Pang, Snap’s international head of measurement, said the tool would add “another dimension” to the way brands can evaluate their impact on Snapchat.
UK forecasters are predicting a long, hot summer. Brands can therefore expect a surge in overnight online traffic as soaring temperatures drive sleepless consumers back to their screens, according to new research published today.
In his new role Long will be responsible for leading Dare’s creative and design output across the agency’s portfolio, which includes brands such as BMW and Nike.
Ofcom’s report surveyed nearly 9,000 employees across 16 companies and focuses on three of the main radio broadcasters: the BBC, Bauer and Global.
In the latest Media and Marketing podcast, host John Reynolds interviews Press Gazette‘s Dominic Ponsford to get his take on the appointment of Geordie Greig as the new editor of the Daily Mail.
Time Inc. UK has revealed its new company logo today as it rebrands as TI Media.
Ex-WPP boss Sir Martin Sorrell has “strenuously” denied reports made in the press accusing him of allegedly using a company credit card to pay for a prostitute.
Critics argue that today’s ads fail to hold up against the charm and creativity of classic ads from past decades – but that’s a mirage.
Announcing a three-year deal to stream Premier League football, Amazon has broken the hold of Sky and BT. Here, experts explain the significance of the deal.