Recent improvements to Channel 4’s ability to target ads and personalise the audience experience mean that it now makes as much money from an impact on its All 4 portal as it does from one on its linear channels.
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From the growth of connected TV advertising to the threat of Amazon and Facebook, bosses from the largest broadcasters in Europe exclusively share their views with Mediatel.
The former Braben MD, who is currently partner and director at Finn London, will lead a newly extended team.
From gaining the creative agency buy-in for a programmatic era, to the lurking threat of brand safety ‘black holes’, senior experts from around the media industry had a lot to talk about at dmexco 2017. David Pidgeon reports.
Matt White, MD, Quantcast EMEA, shares his key take-outs from this year’s Dmexco.
Adobe’s Nick Reid explains how advertisers can maximise video advertising across screens – and how the divide between traditional TV and digital is being bridged.
Inskin Media’s Steve Doyle tells Newsline what it takes to build a brand online, whether he thinks advertisers are becoming too short-termist and asks if enough attention is being paid to context and quality of environment.
