A year-long study of nine consumer goods brands has shown that every £1 spent on display ads drives £1.94 in sales – with one brand seeing a £3.38 return.
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The wine brand has boosted the fruit-infused wine market from £20,000 a year to £72m over the course of three years.
According to people in the advertising industry who wished to remain anonymous, YouTube could increase prices by as much as 20% for some of its top US channels.
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Speaking at Future TV Ads on Thursday, Total Media’s head of broadcast, Liz Duff, said a significant challenge planners face is that it is near-impossible to trade on an outcome that might take a year or two to see.
The challenger supermarket said it had been quick to ramp up its digital investments but was now “retrenching” following a sophisticated econometric analysis.
The decision follows an increase in demand for quality journalism after Trump’s rise to power and Hollywood sexual harassment scandals.
US-based Stagwell Group has acquired the London-based global performance marketing agency for an undisclosed sum.
Tech businesses could soon be sending us packages via drones with things they think we need – before we realise we even need them.