In the newly created role Ivey will have full responsibility for the UK business, overseeing its growth and continuing to expand the business across media, analytics and technology.
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SoundCloud will be making its audio and video inventory available programmatically via AppNexus Marketplace, as the audio platform fights to emerge from the sizeable shadows of music streaming giants Spotify and Apple Music.
Jason Cotterrell, who King replaced last year, has been reappointed into the role he had previously held for five years, as well as taking on the role of group chief strategy officer.