Exponential has announced the launch of a new algorithm which applies transparent behavioural models directly to campaign optimisation in real-time.
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7.2 million viewers and a 35% share tuned in to see the café waitress contemplate sleeping with sleazy builder Pat Phelan, easily securing Wednesday’s number one slot.
The latest NPD DisplaySearch TV Design and Features report forecasts curved television sales to reach six million by the end of 2017, boosted by growing shipments of OLED TVs.
Rentrak’s latest State of VOD report also revealed a significant amount of time-shifted viewing.
New research from IHS and WildTangent reveals an acceptance by gamers of value exchange-style advertising, with 86% of gamers saying that they prefer free games with ads over paid games without them.
Things were getting a little more drastic over on Channel 4 as the second episode of expensive historical epic, New Worlds (9pm) slipped even further than last week’s fairly deflated debut.
Last night Game of Thrones (Sky Atlantic, 9pm) burst back onto UK screens in the usual cacophony of gore, intrigue and bare bum cheeks.
Over one in four British consumers now owns a tablet, with advertisers spending a record £6.3 billion in 2013 to reach people across devices, according to the latest Internet Advertising Bureau UK (IAB) digital adspend report.
The latest quarterly Multiscreen Index from informitv shows an overall increase in the digital subscriber numbers of 100 leading pay TV services around the world.
Channel 4 and Microsoft Xbox Entertainment Studios have announced a co-production deal for a new original series based on the Swedish sci-fi drama, Real Humans.