As Rajar releases the year’s third quarter radio results – revealing what we listen to and how we tune in – Carat’s Michael Williamson shares his key take-outs.
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A new study from InSkin Media and RAPP Media reveals consumer attitudes to retargeted ads and the impact they have on purchasing behaviour.
The move hopes to provide a single-source solution for advertisers to carry out cross-platform campaigns that can be optimised for bottom line results via Videology’s platform.
Based on compelling new evidence, the idea that digital advertising is going to suck the life out of traditional television is looking increasingly unlikely, finds Raymond Snoddy.
After Monday night’s deluge of prime time crime and murder, Tuesday night saw the 9pm audience won over by a spot of BBC One-provided old fashioned goodwill.
Monday night brought the final episode of a closely scrutinised series of New Tricks (9pm) as the UCOS team really went for the middle-aged nostalgic market by pumping a vivacious 80s soundtrack throughout.
The publisher has created two new senior roles in a bid to strengthen its digital proposition.
Videology has announced the launch of an entire division dedicated to television in a bid to help advertisers and media companies “capitalise on new opportunities” to engage with audiences across different screens.
According to the company’s latest report, the service is now available in 1.9 million households and watched by more than four million viewers every week.
Following the announcement that the NPA is to serve notice on the NRS, the UK’s newspaper publishers have announced that they aim to introduce a new system of measurement across multiple platforms from early 2016.