European pay TV revenues are expected to increase by just 0.6% year on year in 2014 as ARPUs are hit by competition and subscribers move to double-play and triple-play bundles, according to Digital TV Research.
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Following a successful testing phase, Sky AdSmart will soon roll out to market. Here, the7stars’ Gary Caranay looks at the impact – both good and bad – it will have on television advertising.
Launched by CScreens, the technology allows advertisers to see who is looking at their ads across various out-of-home locations, such as billboards and pub TVs.
An audience of 1.2 million viewers decided to spend their Tuesday night in the company of the stress spreaders, resulting in a 6% share.
The 65 job losses, which affect every station, are part of an ongoing plan that will see a reduction of approximately 200 roles – roughly 15% of the division’s headcount – between 2012 and 2017.
For four weeks, Times columnists will appear live on air to discuss the day’s stories and offer key insights into the match, while talkSPORT will run bespoke trails promoting The Times across its schedule and online.
Instagram, the enormously popular photo-sharing app, has announced that ads are to roll-out on the platform in the UK later this year, with Canada and Australia to follow.
Ahead of the Brazilian World Cup, which kicks off this week, new statistics reveal the incredible prominence some of the world’s top players have on social media platform Twitter.
Sky Sports 5 will be offered to all Sky Sports customers – alongside two years’ free Sky Broadband Unlimited.
New research from the IAB reveals that UK football fans are more likely to use their smartphone to follow the World Cup than the rest of the world.