Sky has invested $5 million in US ad-tech firm Sharethrough as part of its strategy to “drive innovation” by partnering with emerging technology companies.
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BBC One’s dark northern thriller The Driver continued with the second episode seeing a slight fall in popularity as David Morrissey’s taxi driver-come-mafia chauffeur was dealing with serious spoilage issues in his vehicle.
New research from the RAB reveals the impact that audio is having on consumers, and how growth in audio consumption is creating more opportunities for advertisers than ever before.
The new newspaper advertising transaction system must involve every publisher or the project risks wasting agency time rather than bringing greater efficiencies, industry has been warned.
Last night saw ITV air the final episode of young Pricilla White’s quest for international fame as the surprisingly successful Cilla (9pm) (in every sense) finally got a taste of the big leagues.
The Jed Glanvill-led review into newspaper audience measurement – and the future role of the National Readership Survey (NRS) – will kick-off today, as clarity emerges over how newspaper publishers regard the current system.
“We have a conviction: What can be automated, will be automated,” said Dominique Delport, global managing director, Havas Media Group.
VIDEO INTERVIEW: Newsline speaks to the Independent and Evening Standard’s Chris Blackhurst about the threats to long-form journalism and the place for traditional, printed media in the modern world.
VIDEO INTERVIEW: Newsline speaks to Trinity Mirror’s new chief revenue officer about the threat of BuzzFeed, coping with the declines in print circulations and future-proofing publishing businesses.
Not content with infecting the Saturday and Sunday night schedules with its fabricated brand of easy fame, Friday night saw ITV give the public exactly what they wanted.