The fully-programmatic product, developed by Xaxis, will allow advertisers to deliver coordinated ads on viewers’ mobile devices simultaneously with adverts on their TVs.
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Tuesday brought another triumphant evening for gloomy soap EastEnders (BBC One, 7:30pm) as Ian Beale had the harrowing teatime task of identifying his daughter Lucy’s body.
Netflix is to increase its pricing for new members, as it looks to “acquire more content and deliver an even better streaming experience.”
Are the days of linear TV really numbered? Sky IQ’s Emma Holden is not so sure – and argues that traditional TV has actually adapted incredibly well to the increasing disruption in the media landscape…
EastEnders has always seemed to soar when characters are turned into a snotty, blubbering mess due to some horrible storyline, and last night’s bombshell was no exception.
The latest Bellwether Report reveals the largest single upwards revision to marketing budgets in 14 years. Here, Newsline presents industry analysis on the findings – with views from Zenith, Carat, Vizeum and ZAK Media Group.
Despite reports earlier this week that Discovery Communications, in partnership with BSkyB, had made a deal to buy the UK’s Channel 5, fresh reports today say the US firm has dropped out of the bidding process altogether.
New research from Google reveals that 58% of UK users tell others about the brands that they love, compared to 33% of non-users.
Despite all the talk of engaging multi-screening consumers, the biggest marketing opportunity is targeting those that use different screens at different times exclusively, says Millward Brown’s Martin Ash.
All six episodes of Jonah From Tonga, the new series from the writer and star of Summer Heights High and Ja’mie: Private School Girl, will be made available on BBC iPlayer from 2 May for 48 hours.