While residential broadband penetration is expected to soon top 100 million US households, traditional pay TV services have peaked and are in decline, according to new research from The Diffusion Group.
Showing 8401-54,974 of 54,974
More Industry News articles
When it comes to content, quality over quantity is still the golden rule, writes Jaywing’s Brian Taylor. However, if brands really want to stand out they need to offer content that also increases participation…
In the final of our special reports, Suzy Young uses the latest ad spend data to explain the growth in the TV market.
Channel 4 has partnered with Innovid to become the first UK broadcaster to launch mobile interactive video ad formats (iVOD) on iOS mobile and tablet devices.
AOL Platforms and Multi Channel Network (MCN) have today announced an upcoming pilot in Australia to run the world’s first integrated programmatic private marketplace for TV.
Thursday night saw Channel 4 launch a shiny new series of 24 Hours in A&E (9pm), one of the many similarly-formatted and cost-effective documentaries that the broadcaster has fallen in love with in recent years.
Find out which popular department store achieved an impressive standout of 90% in this week’s Mirror – 13% above the norm.
Cox, who took over after Steve Auckland quit to become the new chief executive of ESI Media earlier this year, has been a senior media executive, director and broadcaster for more than 30 years.
In the second of our special reports, Suzy Young, data and journals director, Warc, uses the latest ad spend data to determine the health of the magazine market.
The tenth series of BBC One’s long-running and lucrative competitive-cretin show The Apprentice (9pm) secured the 9pm slot last night, although last night’s backstabbing antics yielded the lowest audience yet.