The news has triggered a strategic review to scope OMC’s future, to be led by Mark Craze, formerly Group CEO of Havas Media.
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Citing a test case with Ikea, Facebook’s managing director, UK and Ireland, has urged agencies and brands to understand the “different degrees of personalisation”.
Too many ad agencies are needlessly developing apps in their quest to reach mobile audiences, when they often have neither the skills nor the financial inclination to do the job properly, the industry has been warned.
The weekend kicked off by heralding the return of an old schedule favourite as Inspector Morse’s former minion made an unexpected comeback for a brand new series of Lewis (ITV, 9pm).
The final episode of BBC One’s genealogical crying show Who Do You Think You Are? (9pm) aired last night, with the end of the 11th series continuing to secure its usually solid audience despite delivering more of the same.
This week’s winner is no stranger to winning over readers; however, this time has employed some super sneaky supermarket tactics to do so…
ITV has announced the launch of a updated ITV Player app across iOS, Android and Windows Phone 8 devices.
The new team, which will consist of 11 senior staff members, will be responsible for refining and rolling out new board strategies directly into the agency.
The number of children who personally own a tablet has almost doubled year on year, according to new research from Ofcom – and it’s changing how they engage with other media.
After ten long weeks of frantic baking, difficult-to-digest puns and a lot of pastry-related stress, last night brought the finale of The Great British Bake Off (BBC One, 8pm).