The study, undertaken by smartclip and Smart TV manufacturer LG Electronics, states there is a ‘deeper engagement’ between the viewer and the content being viewed, including brand advertising.
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Due to the ‘unique’ characteristics of the Android platform, users will also be able to download programmes while doing other things, a feature which isn’t currently possible on iOS devices.
Microsoft’s latest console had pre-orders that sold out faster than any of the company’s previous gaming products.
The new research from Deloitte and GfK shows TV ads still have the most impact with the public – as Twitter and video banner ads register poorly with the vast majority.
It’s been at least a few days since TV audiences were treated to a bout of horrific murders in the prime time slot but Wednesday night provided an end to many blood thirsty viewers’ drought.
The UK was the most advanced of the five largest European markets in 2012 and is expected to remain the largest programmatic market through 2017.
The number of homes paying for IPTV is expected to reach 167 million by the end of 2018, according to a new report from Digital TV Research.
PRWeek is preparing the ‘biggest overhaul’ in its 25-year history with the launch of a monthly magazine and a series of digital products next month.
The Amazon chief, who purchased The Post for $250 million, has said that his basic approach to the business will reflect three ‘big ideas’ that he’d implemented for Amazon.
With the news that The Great British Bake Off (BBC Two, 8pm) is to be poached by BBC One next series, the pressure is on for the little show to keep up its stellar performance.