TubeMogul report reveals that viewers are more receptive to brand advertising between 8pm and midnight, with online video primetime the same as traditional TV.
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iPlayer to launch Peter Kay sitcom before broadcasting on TV channel in an ongoing bid to boost iPlayer viewing figures.
Covering a range of topics from location-based ads, new venture Weve and its place in the mobile market, and whether mobile technology can even help solve global poverty, the mobile session at Media Playground on Wednesday saw panellists take to the stage to analyse and give insight into what is often seen as a problematic issue for the industry.
Think you know the youth market? Well, be prepared for some surprises and brilliant insights into teenage views of media and media values at the Youth Media Technology event – run by MediaTel in association with Channel 4 – on April 4th.
Marital trouble and strife was on the cards across Thursday’s offerings with a double helping of Emmerdale (ITV, 7pm & 8pm) kicking things off.
For the live Mobile Fix at Media Playground on Wednesday Simon Andrews, founder of Addictive! took a look at mobile advertising. Looking at the Guardian mobile site the night before, every campaign he saw failed for one reason or another. What’s going on?
Quantcast has announced that it will launch a tool for publishers and app developers that aims to “empower” and monetise digital audiences across all platforms.
The IPA has today announced that Ian Priest, Founding Partner of VCCP and International Managing Director of Chime, has been elected as its new president, succeeding Nicola Mendelsohn.
At a packed Media Playground event in central London yesterday, David Rowan, UK editor of WIRED, said that exponential advances in technology means that small teams of people can now achieve what only governments and multinationals could once accomplish – in a talk that looked at the future of publishing, the rise of the nerd and the 3D printing of synthetic meat…
Soap fans were in deep shock last night as Wednesday night saw the raging Rovers Return inferno claim its first victim. Much like the Great Tram Crash of ’10, viewers were promised that a number of prominent characters would perish as a result of the ‘gripping’ event.Coronation Street (ITV, 7:30pm) fans around the country held… Continue reading TV Overnights: 9.7m tune in for Coronation Street’s shocking death