Five months ahead of schedule, UKOM and comScore will release the first UK online audience measurement system to integrate tablet user figures in August – offering advertisers a new level of transparency for planning campaigns.
Showing 9751-54,692 of 54,692
More Industry News articles
One in six internet users accessed illegal content at least once between November 2012 and January 2013, with TV programmes and films accounting for over 80 million illegal downloads and streams.
The latest KPMG Media & Entertainment Barometer shows that UK media consumption in a range of areas has plateaued in recent months, while media spend is up across almost all categories of media, including traditional TV.
New media channels should take more responsibility to safeguard against online adverts appearing on the inappropriate social media pages that they facilitate, according to the British advertising body.
Yesterday saw Britain’s Got Talent (ITV, 7:30pm) (the old school variety show spliced with a heavy dose of modern malice) go up against the most distracting event of the year so far – bank holiday sunshine.
1.2 billion consumer video devices were shipped in the US last year, with the adoption of tablets and smart TVs adding significantly to overall growth.
Pay TV subscriptions increased by a healthy 8% in 2012, with 56% of all households across the world currently signed up to a Pay TV service.
Ofcom has asked the UK’s advertising regulators to review the rules that limit children from being exposed to alcohol advertising on TV, following research which shows that children saw an average of three alcohol adverts per week in 2011.
After acquiring the Zurich-based company in May 2011, Sky has announced that it intends to close down the streaming and download service next month.
BT’s TV offering is now comparable with Sky’s – and certainly better value for money – says the Bank of America Merrill Lynch as it forecasts Sky will lose around 300,000 satellite customers each year.