49% of 18-24 year-olds living at home with their parents said that they felt ‘highly inclined’ to sign up for an online subscription video service once they move out on their own, compared to 31% that said they would sign up for a traditional pay-TV service.
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‘The Grid’ has been developed in response to consultation with agencies and brand owners who expressed a need to expand premium full-motion campaigns into key city centre environments.
There is no indication from Instagram’s director of business operations on what form the advertising might take, however indications point towards search ads, or ads in the app’s “Discover” section.
ITV4 has been home to the Tour De France for UK viewers since 2002 and under the new agreement the channel’s coverage will continue until the end of the decade.
Kevin Spacey hit the nail on the head when he said on-demand platforms will continue to be embraced by broadcasters and audiences – but the industry must not lose sight of the traditional viewing model says Julie Parmenter, MD at TV post production house, Molinare.
In one year, Apple’s share of mobile web usage has fallen 10%, while rival Android has seen usage climb as the gap between the two rapidly closes.
The global pay-TV market added 23 million new subscribers in the first half of 2013, and is expected to reach 895 million by the end of the year.
EE has announced a new milestone with more than one million customers now subscribing to 4G – but critics still question the speed and quality of coverage.
The study, undertaken by smartclip and Smart TV manufacturer LG Electronics, states there is a ‘deeper engagement’ between the viewer and the content being viewed, including brand advertising.
Due to the ‘unique’ characteristics of the Android platform, users will also be able to download programmes while doing other things, a feature which isn’t currently possible on iOS devices.