Media technology company Sticky has closed a $3 million deal with tech investors Conor and Northzone that will see it launch a new in-screen measurement tool, in a bid to overcome the claim that half of online ad impressions are never seen.
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Last night brought the penultimate episode of TV’s most barmy and brutal competition since Takeshi’s Castle – yes, it was knitting needles at dawn as The Great British Sewing Bee (BBC Two, 8pm) stormed towards the final hurdle.
Simon Fox, chief executive of Trinity Mirror has said that his publishing group will not place any of its content behind a paywall, choosing instead to expand the reach and quality of his publications, as Lord Rothermere, chairman of DMGT, has said that the MailOnline will also remain free, but the media wing of his business is experimenting with ‘freemium’ models with the launch of Daily Mail Plus.
The Guardian has today launched a new digital platform that will allow readers to contribute to live news and other content in a bid to build upon its “open journalism” publishing drive.
Monday, usually the most monotonous of days, was given a welcome shake up thanks to a British institution breaking a few pesky rules and brightening up last night’s schedule.
The BBC’s extremely controversial edition of Panorama – North Korea Undercover (BBC One, 9pm) saw their reporters hijack a student’s visit to the country under the grip of Kim Jong-un’s totalitarian dictatorship.
Former Times editor James Harding has been appointed as director for BBC news after new director general Tony Hall outlines aims to build a senior team that will “define the BBC” for the next decade.
Though multi-tasking in front of the TV is common, viewers are not widely using applications designed by broadcasters to accompany television programmes, finds latest NPD study.
Guardian Media & News and Faber and Faber will be joining forces to offer a unique publishing opportunity built upon “independence, innovation and quality” in a bid to supplement decreasing ad revenues that print is struggling to sustain.
New research shows that most of the biggest print publications in the UK are missing out on their slice of the estimated £526 million annual spend on mobile advertising by not offering digital sites which render effectively on tablets and smartphones.
BARB appoints Joe Lewis as project director and welcomes Gary Roddy into its client services team.
