In what is being described as a major milestone for the industry, Nielsen is set to launch a pilot programme for Nielsen Digital Program Ratings that will measure audiences for TV content viewed online.
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After seven long weeks and 21 episodes of competitive cooking and countless ‘journeys’, Tuesday night finally brought exhausted viewers a promise of the closure with MasterChef: The Final Three (BBC One, 9pm).
Getting people to talk in depth about a particular subject or piece of content can be useful, but we should never expect that sixty minutes of talking with a bunch of random individuals will uncover anything significant, and in the majority of cases, focus groups hold the potential to do more harm than good, says The Media Native. So how else should we expect to gain valuable insight?
LG Electronics is to become the world’s first company to offer a curved screen TV – initially available in South Korea for a price of £8,725.
CBS Outdoor, one of the UK’s leading outdoor media companies, has questioned whether London advertising should be up-weighted to match the vast economic differences between the capital and the rest of the country.
At the first ever Video Upfronts Marketplace last week, Newsline interviewed popular fashion and beauty vlogger Lily Melrose along with Dominic Smales, managing director of Gleam digital, on the rise of vlogging and the opportunities for brands and advertisers.
In 2012, 19 billion chat app messages were sent each day compared with 17.6 billion SMS messages – singnaling a turning point for many mobile operators who generate huge revenues from text messaging.
The world’s first TV ad enabled by Blippar will air on Channel 5 for the new Star Trek film, giving Blippar app users the chance to watch trailers and win tickets on their mobiles via a bespoke Star Trek interface.
Monday evening saw ITV venture into scary new territory as two fresh prime time sitcoms were released from the traps onto an unsuspecting audience.
The new integration means that for the first time, broadcasters, programme-makers and advertisers will be able to see the relationship between social TV activity and audiences.