Kantar Media’s Alice Dunn this month takes a look at the ‘moving house’ market, and uses the latest TGI study findings to reveal what marketers need to do to effectively target this group in tough economic times.
Showing 9871-54,692 of 54,692
More Industry News articles
Global ad spend reached $350 billion in 2012 – representing a 4.3% year-on-year increase – with TV accounting for almost two thirds of the overall revenue.
13 minutes of every hour online is spent on social networking sites and forums in the UK, and an increasing amount of time is being spent on devices during prime time television periods.
The new BBC iPlayer performance pack reveals the tablet to be the second most popular medium in which people request to watch iPlayer on, hitting over 40 million content requests in March alone.
Though PCs and laptops continue to dominate the home, the increasing need for on-the-go access means that smartphones are becoming the more popular device to access the internet from, and are expected to overtake the traditional PC by the end of 2013.
Following the completion of the switchover to digital terrestrial television last year, 98% of UK households now receive digital TV.
BBC correspondent Torin Douglas has taken voluntary redundancy from his role as the BBC’s Media Correspondent; he will be leaving at the end of May.
Twitter’s new music service will measure Twitter activity and engagement and then recommend tracks based on who people follow on the social network.
Wednesday night brought another bothersome work/life balancing act for distracted crime fighting duo Scott & Bailey (ITV, 9pm), as the third series continued.
Ian Priest, founding partner of VCCP and international managing director of Chime, delivered his inaugural address as president of the IPA yesterday, pledging to move the advertising industry towards a new era of “commercial creativity” as he sets up a new client council to help drive change.