68% of respondents don’t believe that Christmas TV ads this year strike the right chord of sensitivity during a period of recession and almost 90% complain they started much too soon – with few reporting shopping earlier.
More Industry News articles
It’s hard to tell if documentary Inside Claridge’s (BBC Two, 9pm) was openly going for the ‘real life Little Britain’ angle but, intentional or not, it really has succeeded.
Channel 4 has announced its 4oD app for Windows 8 is available to download from the Windows Store, being the first UK video on demand app developed for Windows 8.
Nielsen and Twitter have announced an exclusive multi-year agreement to create the “Nielsen Twitter TV Rating” for the US market. Under this agreement, Nielsen and Twitter will deliver a syndicated-standard metric around the reach of the TV conversation on Twitter, slated for commercial availability at the start of the autumn 2013 TV season.
New research from Bell Labs predicts that by 2020, US consumers will be watching seven hours of video each day compared to 4.8 hours today, putting a huge strain on broadband networks.The Bell Labs (the research arm of global telecommunications equipment company Alcatel-Lucent) report stresses that investment is needed in order to keep up with… Continue reading Surging video consumption on tablets will push US networks to their limits
Amazon has moved one step closer to realising the company’s ‘Buy Once, Enjoy Anywhere’ mantra as the Amazon Instant Video app launched across all iOS devices.
TV-loving UK consumers lead the world in using the latest technology to enhance their viewing experience, new Ofcom research reveals.
The weekend’s television brought us a flurry of award shows and festive specials – little constant reminders that, no matter how much you tried, there was no escaping the seasonal ‘celebrations’.
Decipher’s media research group DMR has launched MediaBug, a quantitative research tool that offers a unique perspective on the evolution of media consumption in the UK. The bi-annual tracker is aimed at broadcasters, media agencies, TV platforms, content distributors and ad networks and is an essential tool in understanding how new technologies and services are… Continue reading DMR launches ‘MediaBug’ to track the evolution of UK media consumption
EE has announced that 4G will be switched on in a further 17 towns and cities across the country by March 2013. As well as investing in bringing superfast mobile to new areas around the UK, network density is being rapidly increased in existing 4G launch cities to continue to improve the speed and reach of the UK’s first 4G network.
