A week after Thinkbox released its ‘POETIC’ research – ‘Paid, Owned, Earned: TV’s Influence Calculated’ – David Brennan asks if we should think of owned and earned media as a means of maximising the effectiveness of paid media, rather than pitching them as viable alternatives.
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The BBC’s descent into ‘tough’ urban programming continued with Tuesday evening bringing even more suffering for the Butcher family, as down-trodden matriarch Bianca decided to shop her son Liam to the fuzz.
New research from BBC Worldwide shows the increase of tablet penetration in households across the globe – however, television still remains a firm first choice when it comes to multi-screening.
The Daily Telegraph is set to launch a metered paywall for its website following a successful trial of the system.
With approximately 323 million hours spent accessing online video content each month, the UK population is spending an increasingly large amount of time on the web, with YouTube responsible for the majority of video requests.
The final debate at last week’s Media Playground has perhaps prompted the biggest reaction. Already two Newsline columnists have responded in writing about some of the issues the debate threw up. Here we report on what was one of the liveliest sessions of the day – looking at some of the biggest issues facing media research today.
Monday night saw small town crime thriller Broadchurch (ITV, 9pm) continue its confident stride through Monday’s prime time slot as the European-influenced slow-burning drama reached the halfway mark.
Music on-demand platform to become video on-demand – offering original content that would put Spotify in direct competition with Netflix and LoveFilm.
ComScore’s latest report gives insight into the European digital audience and reveals that Brits are more engaged than any other European country.
The annual Interactive Europe study from CBS Outdoor gives insight into the out-of-home trends of urban-dwellers over the past year, revealing that over three quarters were influenced directly by outdoor advertising.