Barb CEO: Not only do we intend to measure and report fit-for-TV content, but also content that adheres — at a minimum — to industry-accepted levels of brand safety.
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In brief: Domino’s has renewed its sponsorship of ITV’s streaming platform following the launch of ITVX in December in a two-year deal struck by Havas Media Group UK.
Interview: Neil Mortensen, ITV’s director of audiences tells The Media Leader what skills media, research and insight professionals need in a fragmenting media landscape.
In brief: ITV has hired Film & TV Charity CEO Alex Pumfrey as director of strategic partnerships.
The UK TV advertising market is being held back as advertisers wait for more positive economic news, ITV’s CEO indicated today amid a gloomy outlook for spot advertising this year despite robust growth in digital and content production.
After five years in charge and having just launched ITVX, the broadcaster and its CEO appear to be at a key moment in ITV’s colourful history.
In brief: ITV has agreed a partnership with StudioCanal to carry its StudioCanal Presents services on the ad-free version of streaming service ITVX.
In brief: Channel 4, ITV, Sky, UKTV, Channel 5, STV, Warner Bros. Discovery and Ocean Outdoor have gifted advertising space to the Turkey-Syria Disasters Emergency Committee (DEC).
The BBC and ITV dominated the top 10 most-watched titles across all UK channels and services last year.
ITV’s Kelly Williams tells The Media Leader about his first paid job and what is coming up in conversations with clients at the moment.