Telecoms brand O2 has bought a special ad break during ITV1’s Saturday-night primetime show Saturday Night Takeaway in which its brand mascot Bubl will surprise viewers by interrupting ads for Google and easyJet Holidays.
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The Government’s proposed Media Bill brings new reforms to UK TV and radio to enable public service broadcasters and commercial radio stations more power to compete with streaming giants.
In brief: SPOTiCAR, the used car dealer, has announced its first-ever TV sponsorship deal with ITV2 Family Movies.
ITV will have four partners on board its addressable ad buying platform Planet V by the end of this year, two of which are broadcasters based outside of the UK.
Barb CEO: Not only do we intend to measure and report fit-for-TV content, but also content that adheres — at a minimum — to industry-accepted levels of brand safety.
In brief: Domino’s has renewed its sponsorship of ITV’s streaming platform following the launch of ITVX in December in a two-year deal struck by Havas Media Group UK.
Interview: Neil Mortensen, ITV’s director of audiences tells The Media Leader what skills media, research and insight professionals need in a fragmenting media landscape.
In brief: ITV has hired Film & TV Charity CEO Alex Pumfrey as director of strategic partnerships.
The UK TV advertising market is being held back as advertisers wait for more positive economic news, ITV’s CEO indicated today amid a gloomy outlook for spot advertising this year despite robust growth in digital and content production.
After five years in charge and having just launched ITVX, the broadcaster and its CEO appear to be at a key moment in ITV’s colourful history.