ITV’s newly launched streaming service, ITVX, attracted 66.5 million streams in its first week, an increase of 138% year-on year.
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The Qatar World Cup Final between France and Argentina attracted a combined average audience of 11.83 million across BBC One and ITV.
Thinkbox, the marketing body for TV advertising, is back on TV with its seventh advertising campaign and second from creative agency Mother London.
ITV’s coverage of England’s World Cup Quarter Final defeat to France attracted a peak audience of 21.06 million.
100% Media 0% Nonsense: There is rightly so much excitement about TV with new entrants, new products and new advertising opportunities. But the mistakes of digital media’s past must not be allowed, writes the editor.
In brief: ITV’s new streaming service, ITVX, has launched today with a nationwide campaign across TV, cinema, digital video, and outdoor.
In brief: Deaf and hearing-impaired viewers will have access to a channel solely featuring signed programming when ITVX launches on 8 December.
In brief: ITV attracted a peak of 20.4 million viewers on linear and streaming for England’s win against Senegal on Sunday.
In brief: ITV has signed a multi-year licensing deal with Paramount to air added content on its soon-to-launch streaming service ITVX.
ITV has launched a campaign with sixteen different ads for its new streaming service ITVX after the streaming service began rolling-out on digital platforms yesterday.