ITV has pledged to launch a full-service creative studio to deliver more ad-funded co-creations and encourage closer working between its commercial and creative divisions.
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The Media Plan: We explore the strategy behind the People’s Postcode Lottery’s new campaign that features a collaboration from rival broadcasters ITV, Channel Four and Sky.
ITV takes the low road in hiring Nigel Farage for I’m a Celebrity… Get me Out of Here! Giving this political figure that kind of primetime coverage is worrying.
ITV’s Measurement and Modelling senior manager Neil Charles and ViewersLogic co-founder and CEO Ronny Golan explain the faults in media measurement today, and how a longer-term view can be accomplished.
Omar Oakes is joined by Neil Charles, ITV’s Measurement and Modelling senior manager, and Ronny Golan, CEO and cofounder of ViewersLogic to unpack the value of peak airtime.
Barb is considering a move to second-by-second reporting as the standard for UK TV audience measurement, reveals CEO Justin Sampson.
At Roblox’s developer conference, online dating and big changes to the marketplace will change the way brands strategize their metaverse activations, writes ITV agency Metavision’s metaverse creative.
The Russell Brand allegations remind us why scale in media matters. Without being part of the so-called ‘mainstream media’, how else can journalists hold the rich, famous and powerful to account?
Britain’s major public-service broadcasters (PSBs) will launch a free, Internet-only TV service next year for broadband-only homes.
On the Beach and KFC’s sponsorships of ITV programmes resulted in the most positive effects when combined with regular TV spot advertising.