More Itv articles

Significant new research from Barb and Isba, the array of video content and TV’s proven effectiveness suggest the future is bright.

Does FAST offer fresh, perhaps unwanted, competition to PSBs? The Media Leader asked TV leaders to understand how they view the burgeoning TV medium.

The BBC Gladiators has been a relative success. Perhaps the reboot movement will be what brings generations back together in front of the television screen.

While ITV is under consideration, Sky and Channel 4 informed The Media Leader that they would not be accepting such ads.

The independent commercial radio station has launched a campaign across TV, OOH and social.

ITV has begun looking at marketing older shows as part of a “fanning flames” strategy for ITVX — even if the flames originate from the success of rival broadcasters.

ITV, Sky and EssenceMediacom discussed what’s next for the industry, with measurement remaining a key focus.

Ahead of Connected TV World Summit, speakers share their thoughts.

Revenue dipped 2% in 2023 to £4.26bn.

ITV is garnering praise for its domestic programming as it battles a tough TV market, while the BBC takes a more internationalist approach.