New research has found the “best combination” of four contextual factors in the home to boost advertising recall.
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Sale of its 50% stake could allow ITV to explore more licensing opportunities.
UK overall media inflation is expected to increase from 0.9% last year, according to a new report.
Host Jack Benjamin welcomes editor-in-chief Omar Oakes and reporter Ella Sagar to examine Thinkbox’s new members, headlines from the consumer ABCs and what is happening with GB News and Ofcom.
Analysis: Media agencies representing advertisers have been clear with streaming companies that they need to sign up to existing structures.
Barb data showed a drop in UK households with streaming subscriptions, even as streamers are performing strongly on a global level.
Everyone TV, the organisation developing Freely, also revealed UKTV is joining the project.
Cass Naylor returns to the podcast alongside host Omar Oakes and reporters Ella Sagar and Jack Benjamin to review the past week’s news in media and advertising.
The scandal is set to run and run, with more subplots to come, from the long-running public inquiry to the fate of some politicians — and the media needs to ensure coverage continues.
Other soft skills sought by CEOs include analytical thinking and agility — all skills that media professionals are familiar with.