ITV has begun looking at marketing older shows as part of a “fanning flames” strategy for ITVX — even if the flames originate from the success of rival broadcasters.
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ITV, Sky and EssenceMediacom discussed what’s next for the industry, with measurement remaining a key focus.
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Ahead of Connected TV World Summit, speakers share their thoughts.
Revenue dipped 2% in 2023 to £4.26bn.
ITV is garnering praise for its domestic programming as it battles a tough TV market, while the BBC takes a more internationalist approach.
New research has found the “best combination” of four contextual factors in the home to boost advertising recall.
Sale of its 50% stake could allow ITV to explore more licensing opportunities.
UK overall media inflation is expected to increase from 0.9% last year, according to a new report.
Host Jack Benjamin welcomes editor-in-chief Omar Oakes and reporter Ella Sagar to examine Thinkbox’s new members, headlines from the consumer ABCs and what is happening with GB News and Ofcom.
Analysis: Media agencies representing advertisers have been clear with streaming companies that they need to sign up to existing structures.