Analysis: X’s new UK MD is likely to be tasked with addressing brand-safety concerns, staving off competition and convincing brands that X is indispensable in media plans.
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Longhurst has run his own consultancy advising media owners and brands on content strategy.
Longley will work alongside COO David Graham, CFO Allison Gislason and CCO Mike Buckley.
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Smith will remain connected to the organisation as he will become chair of Origin.
The TV marketing body has hired Wavemaker UK’s strategy head to be its first chief strategy officer.
Founder and current CEO Graham Brown will become executive chairman.