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Sustainability ‘the business opportunity of the future’ as Ad Net Zero releases new insights

Sustainability ‘the business opportunity of the future’ as Ad Net Zero releases new insights

02 Dec 2025 | Ellie Hammonds

Five years on from its initial launch, the climate action program has released new insights which further evidence the competitive advantage businesses have in going green.

Will one and one equal ‘more than two’? Omnicom to complete purchase of IPG imminently
Will one and one equal ‘more than two’? Omnicom to complete purchase of IPG imminently
26 Nov 2025 | Ellie Hammonds
‘Full service thinking’: How brands are reorganising as media becomes less siloed – with Mediasense’s Ryan Kangisser
‘Full service thinking’: How brands are reorganising as media becomes less siloed – with Mediasense’s Ryan Kangisser
17 Nov 2025 | Jack Benjamin
Brand and agency leaders agree pitching approach is ‘no longer fit for purpose’
Brand and agency leaders agree pitching approach is ‘no longer fit for purpose’
31 Oct 2025 | Ellie Hammonds
Media’s strategic role in integrating marketing functions for brands
Media’s strategic role in integrating marketing functions for brands
21 Oct 2025 | Ellie Hammonds
Quality representation in ads boosts loyalty and short-term sales
Quality representation in ads boosts loyalty and short-term sales
30 Sep 2025 | Ellie Hammonds

How do we develop talent in the north?

30 Sep 2025 | Maria Iu

Three industry leaders pitched their ideas to nurture talent away from London at The Future of Media Manchester.

As AI innovation moves at pace, the ad industry’s skills must keep up

30 Sep 2025 | Sophia Haynes

If we’re to bring everyone along as part of the AI revolution, more people need to be equipped with the skills to use AI tools confidently and effectively.

Who gains most from the agency shift to strategic partnerships with clients?

29 Sep 2025 | Nick Manning

There will be winners and losers in this new world. The time is now for indies, which can price their services in a better way and be transparent in their use of data and money.

Training isn’t time away from your agency — it’s time growing it

29 Sep 2025 | Gwyn March

CPD brings real business results. Here’s how to measure CPD’s value to show that it’s more than a perk or luxury. 

Ad industry positioned as key sector for driving economic growth

26 Sep 2025 | Ellie Hammonds

The Advertising Association highlighted the important role the ad industry has in driving economic growth and how this intersects with the government’s political promises.

ITV identifies 7 elements for great TV ads

22 Sep 2025 | Maria Iu

To mark its 70th birthday, the broadcaster worked with System1 and D&AD to showcase the top 70 ads in seven decades.

The fate of quality journalism in a Google-led ecosystem

17 Sep 2025 | Stephanie Himoff

Following the court’s decision to keep Chrome with Google, publishers now have a lot more questions than answers. But a technical committee could provide some potential positive outcomes.

UK ad exports group to lead trade missions in October

16 Sep 2025 | Maria Iu

New York and Riyadh missions will involve networking opportunities and curated events with local brands and agencies.

AI isn’t killing the linear narrative

15 Sep 2025 | Phil Rowley

Is dynamic story optimisation going to become a thing? Are we all showrunners now?

Premium media must do ‘better job’ of differentiating itself from social platforms

15 Sep 2025 | Maria Iu

Panel at a Trade Desk event urged advertisers to think more carefully about the environments they appear in.

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