As Cartwright celebrates 100 days in her new role as managing director at Active International, she reveals her strategy on leadership, leveraging prospects and levelling the playing field.
Nectar360’s first party customer shopping data has been matched with Global’s listener data and is now available for brands to use through Global’s digital advertising platform, DAX.
Jungle Creations, a London-based social and influencer publishing agency, has announced the opening of its first office on King Street in Manchester city centre, signalling its intention to invest in northern talent.
In time, ‘cool’ always wins, says Mostly Media’s head of growth. Indie labels have benefited from the democratisation of music, and in media, the collaboration of independents has seen them thrive.
Brands that go more ‘Brat’ by overservicing a core audience may just find the affinity that cuts through a fragmented media world.
Omar Oakes assesses what 2025 actually revealed about media agencies and why the usual scorecards are lying to us.
Five years on from its initial launch, the climate action program has released new insights which further evidence the competitive advantage businesses have in going green.
The deal is expected to finalise today by close of business, creating the largest media holding group in the world.
Mediasense’s chief strategy officer returns to the podcast to unpack its recent ‘Future of Media Organisations’ study and discuss why media integration – rather than scale – is the key to success moving forward.
Creativebrief’s the “Future of the Pitch” report reveals more than half of agencies believe the current approach to pitching poses a long-term threat to the industry’s future success.
A new report from WFA and Mediasense highlights media’s lead role in the marketing evolution, but shifts across talent, structure and partnerships are needed.
