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Global partners with Sainsbury’s and Nectar360 on audio measurement tracking

Global partners with Sainsbury’s and Nectar360 on audio measurement tracking

18 Mar 2026 | Ellie Hammonds

Nectar360’s first party customer shopping data has been matched with Global’s listener data and is now available for brands to use through Global’s digital advertising platform, DAX.

A victory for plurality of views and persons in UK news media
A victory for plurality of views and persons in UK news media
11 Mar 2026 | Raymond Snoddy
Follow the money: European broadcasters, melting ice cubes or mispriced assets?
Follow the money: European broadcasters, melting ice cubes or mispriced assets?
02 Mar 2026 | Ian Whittaker
Paramount Skydance set to win war for Warner Bros Discover as Netflix walks away
Paramount Skydance set to win war for Warner Bros Discover as Netflix walks away
27 Feb 2026 | Ellie Hammonds
Why do female-founded agencies remain the exception?
Why do female-founded agencies remain the exception?
19 Feb 2026 | Bee Pearson
How to brand ‘branding’ and sell business outcomes
How to brand ‘branding’ and sell business outcomes
12 Feb 2026 | David Wilding

Ruth Cartwright on her new role, the gender gap and finding business opportunities

12 Feb 2026 | Ellie Hammonds

As Cartwright celebrates 100 days in her new role as managing director at Active International, she reveals her strategy on leadership, leveraging prospects and levelling the playing field.

Jungle Creations opens office in Manchester as it scales northern presence

09 Feb 2026 | Ellie Hammonds

Jungle Creations, a London-based social and influencer publishing agency, has announced the opening of its first office on King Street in Manchester city centre, signalling its intention to invest in northern talent.

The rise of indie cool

05 Feb 2026 | Alex Pilkington

In time, ‘cool’ always wins, says Mostly Media’s head of growth. Indie labels have benefited from the democratisation of music, and in media, the collaboration of independents has seen them thrive.

The advantage of an affinity

03 Feb 2026 | Chris Herbert-Lo

Brands that go more ‘Brat’ by overservicing a core audience may just find the affinity that cuts through a fragmented media world.

A year in review for media agencies… without the rankings and self-deception

15 Dec 2025 | Omar Oakes

Omar Oakes assesses what 2025 actually revealed about media agencies and why the usual scorecards are lying to us.

Sustainability ‘the business opportunity of the future’ as Ad Net Zero releases new insights

02 Dec 2025 | Ellie Hammonds

Five years on from its initial launch, the climate action program has released new insights which further evidence the competitive advantage businesses have in going green.

Will one and one equal ‘more than two’? Omnicom to complete purchase of IPG imminently

26 Nov 2025 | Ellie Hammonds

The deal is expected to finalise today by close of business, creating the largest media holding group in the world.

‘Full service thinking’: How brands are reorganising as media becomes less siloed – with Mediasense’s Ryan Kangisser

17 Nov 2025 | Jack Benjamin

Mediasense’s chief strategy officer returns to the podcast to unpack its recent ‘Future of Media Organisations’ study and discuss why media integration – rather than scale – is the key to success moving forward.

Brand and agency leaders agree pitching approach is ‘no longer fit for purpose’

31 Oct 2025 | Ellie Hammonds

Creativebrief’s the “Future of the Pitch” report reveals more than half of agencies believe the current approach to pitching poses a long-term threat to the industry’s future success.

Media’s strategic role in integrating marketing functions for brands

21 Oct 2025 | Ellie Hammonds

A new report from WFA and Mediasense highlights media’s lead role in the marketing evolution, but shifts across talent, structure and partnerships are needed.

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24 Feb 2026

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