Omar Oakes assesses what 2025 actually revealed about media agencies and why the usual scorecards are lying to us.
More Media Business articles
Five years on from its initial launch, the climate action program has released new insights which further evidence the competitive advantage businesses have in going green.
The deal is expected to finalise today by close of business, creating the largest media holding group in the world.
Mediasense’s chief strategy officer returns to the podcast to unpack its recent ‘Future of Media Organisations’ study and discuss why media integration – rather than scale – is the key to success moving forward.
Creativebrief’s the “Future of the Pitch” report reveals more than half of agencies believe the current approach to pitching poses a long-term threat to the industry’s future success.
A new report from WFA and Mediasense highlights media’s lead role in the marketing evolution, but shifts across talent, structure and partnerships are needed.
Channel 4’s latest Mirror on the Industry report reveals the importance of DEI representation, not just from an ethical standpoint but for the commercial value it holds.
| Maria Iu
Three industry leaders pitched their ideas to nurture talent away from London at The Future of Media Manchester.
If we’re to bring everyone along as part of the AI revolution, more people need to be equipped with the skills to use AI tools confidently and effectively.
There will be winners and losers in this new world. The time is now for indies, which can price their services in a better way and be transparent in their use of data and money.