Brands have stopped asking “why” they should work with mobile, and have started asking “how?”, according to the Mobile Advertising panel at MediaTel Group’s Media Playground 2010 event in London today.
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In our latest Research Focus report, Future Foundation explores the increasingly blurred boundaries between what’s mine and what’s yours when it comes to online privacy…
Smartphone sales soared in Q1 2010, up 54% year on year to 55 million units, according to new research from Strategy Analytics.
The London Evening Standard has launched its British Airways sponsored mobile app.
Stacey Hand, senior research executive at Gfk NOP, takes stock of the year so far and looks ahead to see how the media landscape will change over the coming months.
Target Media is launching a multimedia campaign to mark the opening of 3D movie Street Dance, including pre-rolls around ITV’s new Britain’s Got Talent mobile app.
Q1 2010 RAJAR figures reveal that DAB set ownership increased 9% year on year, with 17.7 million adults aged 15+ now claiming to live in a DAB household.
New research has found that nearly one in four US adult consumers uses mobile location services, with usage highest among Apple iPhone owners.
In an average month during the first quarter of 2010, 63.7% of US mobile subscribers used text messaging on their mobile devices, according to new figures from comScore.
Google’s Android operating system sold more than Apple’s iPhone for the first time in quarter one.