Europeans are spending more time on the mobile internet than reading newspapers or magazines, according to new research from the European Interactive Advertising Association.
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Absolute Radio is partnering with content management specialist ipercast to develop a range of new services to help deliver and monetise content online and via mobile devices.
A third of UK mobile users (33%) see content and applications – such as games and maps – as an important factor when choosing their next mobile handset.
Are localised solutions going to be the key to success for mobile advertising? Or is there no such thing as the much-talked about ‘year of mobile’?
A new study on social networking access via mobiles has found that 30.8% of smartphone users accessed social networking sites via their mobile browser in January 2010, up 22.5% year on year.
February was another big month for mobile research and forecasts, with ABI Research predicting that shoppers around the world will spend $119 billion on goods and services purchased via mobile phones in 2015.
The overwhelming majority of Americans (92%) use multiple platforms to get news on a typical day, according to new research from the Pew Research Center.
Global revenues for mobile location based services (MLBS) and location-enabled mobile apps will reach more than $12.7 billion by 2014, according to Juniper Research.
BSkyB has signed a new deal with Nokia that will see live coverage of Sky Sports and Sky News become available on selected mobile phones.
The Newspaper Publishers Association (NPA) has hit out at BBC plans to launch free news and sport apps, accusing it of throwing “into serious doubt the commercial sector’s ability to make a return on its investment”.