Orange is launching a new service called “Orange Shots”, allowing brands to target customers via interactive SMS/MM advertising.
Showing 961-1,847 of 1,847
More Mobile articles
A new US report predicts significant investment in mobile apps this year, although spending on social apps is expected to stagnate.
Shaun Gregory, managing director of media sales at 02, says forget the hype – 2010 is the year accountability arrives and the market fully embraces mobile advertising.
Online measurement firm comScore has revealed that the most downloaded iPhone app in the UK is the Carling iPint, which lets users pretend to drink a pint of beer.
Capital FM wanted to continue listener growth for their station and increase their ranking in music and overall categories within the UK App Store.
Adidas worked with Isobar and AdMob to build brand awareness and develop the brand associations of originality and self expression with the Adidas Superstar brand, as well as drive traffic to their mobile site.
More than one billion people worldwide will own a smartphone by 2013, according to a new report from Futuresource Consulting.
The Guardian’s iPhone app has hit almost 70,000 downloads in its first month.
In his first monthly column of 2010, Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, asks if we are finally in the much-talked about ‘Year of Mobile’, if it’s too late to jump on the apps bandwagon, and whether “mobile display advertising is a snare and delusion thus far” …
A new study shows strong promise for the mobile phone market in 2010, with 53% of Americans planning to buy a mobile phone in the next six months, up from just 24% a year ago.