Mobile and online advertising can significantly increase brand awareness and purchase consideration when used together, according to new research from the IAB.
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A total of 234 million people aged 13+ used a mobile phone in the US in December 2009, according to new data from comScore.
Yesterday saw the official UK launch of GSMA Mobile Media Metrics (MMM), offering census-level internet usage data from all five UK mobile operators.
Jim Marshall: The mobile phone is about to have a revolutionary impact on all forms of human communications, providing real convergence and potentially harnessing the power of all the advertising media in one place and more.
O2 wanted to increase the uptake of its free SIM card offer amongst mobile phone users.
MTV wanted to drive traffic to its Engine Room wap site, to encourage them to enter the HP Notebook Design Contest.
A new US report has found that 8-18 year-olds devote an average of 7 hours and 38 minutes to using entertainment media across a typical day (more than 53 hours a week), up from 6 hours and 21 minutes in 2004.
TalkTalk is to launch new television and mobile phone services after identifying these as growth areas.
In keeping with many predictions that 2010 will finally be “the year of mobile”, January saw a host of forecasts claiming mobile was about to take-off in a major way.
Total mobile service revenues are predicted to exceed $1 trillion in 2013, despite a projected fall in voice revenues, according to the latest forecasts from Informa Telecoms & Media.