More Mobile articles

The annual number of mobile downloads featuring augmented reality (AR) content is expected to rise from less than 1 million in 2009 to more than 400 million by 2014, according to a new report from Juniper Research.

This year should see the rise of mobile internet and the continued use of cloud computing and storage, according to a new prediction for the year ahead.

Enders Analysis is forecasting a 6.9% increase for internet advertising this year, although newspapers, magazines and television are all expected to experience downturns.

Google is expected to launch its first mobile phone today, the Nexus One, as it bids to end the iPhone’s dominance.

Orange has predicted a record period for mobile phone use this Christmas, with over a million picture messages expected to be sent on Christmas day alone.

Consumer awareness of Google’s Android has grown rapidly since the Verizon Droid ad campaign, according to new research from comScore.

Marks and Spencer wanted to show that they were a cutting edge retailer and worked with Incentivated to inform customers about the provenance of their products and promote their daily “food to go” offers.

Marks and Spencer wanted to find a new way of reaching young mums and worked with Incentivated to achieve this. The school uniform market is becoming increasing cluttered and competitive and traditional media was no longer achieving cut-though.

Scottish and Newcastle worked with Incentivated to encourage users of community mobile internet sites to tell their friends about Strongbow, adding a viral element to the Bowtime campaign.

Specsavers wanted to reduce the number of no-show appointments and to create an opportunity to fill cancelled appointments at short notice.