More Newsline articles

With the theme for International Women’s Day this year Accelerating Action, what does the industry need to prioritise in order to drive change in light of recent developments?

We want to keep recognising women who are changing the industry — influencing, leading and driving positive disruption in media. 

Net revenue declined 0.8% in organic terms but the company expects organic growth of 2% this year.

The company sold its stake in Octave to News UK last month.

ITVX will recoup its investment this year, earlier than anticipated, and ITV Studios achieved record profit thanks to cost-cutting measures and a new digital distribution strategy.

The UK Stop Ad Funded Crime Group has launched a consultation on a forthcoming initiative to tackle ad-funded crime and fraud.

The smart TV OS provider and its ad server partner offer reach to 30m European homes and are emphasising the power of retail data insights.

PPL developed a nationwide media plan for its festive prize in December and placed OOH at its centre.

It’s time to abandon a fixation with channels in favour of a content-led approach — and prepare for a future where end-to-end solutions are the norm. The definitions and techniques that have dominated marketing practices are becoming obsolete.

In a shifting landscape, marketers need to think about more than just where their social media activity appears. Proper governance is critical to reputational success.