The strike this week is impacting advertisers running campaigns across the Underground, but effective media planning and flexibility can mean opportunities are still available.
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If thought leadership continues to be dominated by the same male faces, it’s not leadership at all.
In a world of AI-powered campaigns, here are three ways the role of marketers will change as they guide and place limits around the technology.
While 19 have been awarded for the first time, 12 have earned it each of the three times it has been awarded.
| Maria Iu
An Isba survey found cost savings was the motivating factor for adoption. However, almost half of survey respondents have not started training in AI skills.
The broadcaster has spent 16-18 months developing a go-to-market strategy for using generative AI to reduce costs for new-to-TV advertisers. Its head of sales operations discusses why and how they’re now launching.
Advertisers should be dismayed. Instead, Google’s victory in court proves how deeply our industry has normalised monopoly.
The IPA’s research director discuss her new remit, the forthcoming AMRAs and how she views the state of media effectiveness as media owners move towards providing outcomes-based measurement for clients.
UK and Ireland August box office totalled £95.2m. Despite the relatively meagre month, year-to-date box office remains up 9% compared with 2024.