The world-first initiative comes with caveats but aims to provide much-desired independent measurement of some of YouTube’s most-popular channels. Initial findings suggest top channels skew toward very young children and maintain middling audience figures on UK TV sets.
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Commercial radio extended its share of total listening to record highs, with Global leading the way. Digital listening continues to drive growth.
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Lumen Research and TVision’s latest report found the traditional festive formula is no longer effective in grabbing attention and advised brands to lean into unique iconography and music.